240729 Digital Marketing Today6cp; availability: online coursework degrees students only
Requisite(s): ((240700 Customer-Centric Marketing AND 240701 Consumer Insights) OR 240834 Marketing in the Age of Technology )
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 24729 Digital Marketing for Managers
The digital space continues to evolve and has resulted in changes to the technology, marketplace, consumers, and competitors. These new platforms and changes provide opportunities and challenges for today's marketers. This subject explores the key digital platforms, customers’ interactions with them, and how marketers can utilise these platforms to achieve the organisational goals.
Detailed subject description.