570102 Engaging Audiences

6cp
Requisite(s): (240729 Digital Marketing Today AND 240710 Digital Consumer Behaviour AND 240715 Data-Driven Marketing AND (570101 Branding in the Digital World OR 240730 Omnichannel Marketing Strategy))
These requisites may not apply to students in certain courses. See access conditions.

Description

This subject explores the variety of audiences in today's digital landscape. It identifies sources of data and how to gather insights to measure and evaluate digital engagement to drive marketing outcomes. Students learn how to obtain and analyse insights to drive engagement from different audiences.

Typical availability

Session 4, Online campus

The subject is usually offered in these sessions.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.