570102 Engaging Audiences6cp
Requisite(s): 240729 Digital Marketing Today AND 240710 Digital Consumer Behaviour AND 240715 Data-Driven Marketing AND 570101 Branding in the Digital World
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
This subject explores the variety of stakeholders in today's digital landscape. It identifies sources of data and how to gather insights to measure and evaluate digital engagement to drive marketing outcomes. Students learn how to obtain and analyse insights to drive engagement from different stakeholders.
Detailed subject description.