240713 Digital Platforms

6cp; availability: online coursework degrees students only
Requisite(s): 24 credit points of completed study in spk(s): C04413 Master of Digital Marketing AND 240729 Digital Marketing Today AND 240710 Digital Consumer Behaviour
These requisites may not apply to students in certain courses. See access conditions.
Postgraduate

Description

This subject integrates strategic insights into the nature and application of digital platforms. Students understand how digital platforms connect individuals and organisations for a common purpose to share a common resource. It explores the winning platform strategies, mistakes to avoid, the importance of B2C and B2B network effects and the four steps involved in building a digital platform.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.