240713 Digital Platforms6cp; availability: online coursework degrees students only
Requisite(s): 240729 Digital Marketing Today AND 240710 Digital Consumer Behaviour AND 240715 Data-Driven Marketing AND 570101 Branding in the Digital World
There are course requisites for this subject. See access conditions.
This subject integrates strategic insights into the nature and application of digital platforms. Students understand how digital platforms connect individuals and organisations for a common purpose to share a common resource. It explores the winning platform strategies, mistakes to avoid, the importance of B2C and B2B network effects and the four steps involved in building a digital platform.
Detailed subject description.