240710 Digital Consumer Behaviour6cp; availability: online coursework degrees students only
Requisite(s): ((240700 Customer-Centric Marketing AND 240701 Consumer Insights) OR 240834 Marketing in the Age of Technology )
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
This subject focuses on the psychological processes and decision-making of the digital consumer, and the best marketing strategies to achieve business outcomes. The topics include how technology shapes consumer behaviours taking into account individual, social, cultural, and environmental factors.
Detailed subject description.