University of Technology Sydney

240710 Digital Consumer Behaviour

6cp; availability: online coursework degrees students only
Requisite(s): 240700 Customer-Centric Marketing AND 240701 Consumer Insights
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.

Postgraduate

Description

This subject focuses on the psychological processes and decision-making of the digital consumer, and the best marketing strategies to achieve business outcomes. The topics include how technology shapes consumer behaviours taking into account individual, social, cultural, and environmental factors.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.