240742 Managing Digital Offerings and Innovation

6cp; availability: online coursework degrees students only
Requisite(s): (240729 Digital Marketing Today AND 240710 Digital Consumer Behaviour AND 240715 Data-Driven Marketing) AND ( 570101 Branding in the Digital World OR 240834 Marketing in the Age of Technology )
There are course requisites for this subject. See access conditions.
Postgraduate

Description

This subject enables students to develop an in-depth understanding of the processes, philosophies and concepts associated with new offering management in contemporary organisations, with a focus on digital products, services and platforms. This subject requires students to explore the various fields of study and examine research as a basis for building a strong, practically oriented capability for new offering management.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.