240742 Managing Digital Offerings and Innovation6cp; availability: online coursework degrees students only
Requisite(s): (240729 Digital Marketing Today AND 240710 Digital Consumer Behaviour) AND ((240715 Data-Driven Marketing AND 570101 Branding in the Digital World) OR 240834 Marketing in the Age of Technology )
There are course requisites for this subject. See access conditions.
This subject enables students to develop an in-depth understanding of the processes, philosophies and concepts associated with new offering management in contemporary organisations, with a focus on digital products, services and platforms. This subject requires students to explore the various fields of study and examine research as a basis for building a strong, practically oriented capability for new offering management.
Detailed subject description.