240753 Customer Analytics6cp; availability: online coursework degrees students only
Requisite(s): ((260776 Foundation of Business Analytics AND 260777 Data Processing Using SAS AND 570100 Data Ethics and Regulation AND 12 credit points of completed study in spk(s): CBK91894 12cp Foundation Option (Business Analytics)) OR (240715 Data-Driven Marketing AND 570101 Branding in the Digital World AND 240729 Digital Marketing Today AND 240710 Digital Consumer Behaviour) OR 240834 Marketing in the Age of Technology )
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 24753 Customer Analytics
With the emergence of new technologies and an increasingly sophisticated digital environment, the volume of data companies are obtaining about their customers is increasing exponentially. This subject explores how to apply useful analytical tools or methods to various data sources to extract meaningful insights into better strategy and decision making to increase customer value.
Detailed subject description.