240753 Customer Analytics6cp; availability: online coursework degrees students only
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 24753 Customer Analytics
Customer analytics is the process of using customer data to help inform business decisions via segmentation, market basket analysis, and Customer Relationship Management (CRM) and marketing mix optimisation. Customer analytics assists organisations in gaining insight into consumer behaviours to increase the effectiveness of a product or service marketing mix.
Detailed subject description.