C10374v4 Bachelor of Communication (Strategic Communication) Bachelor of Creative Intelligence and Innovation
Award(s): Bachelor of Communication (Strategic Communication) (BComm)Bachelor of Creative Intelligence and Innovation (BCIInn)
UAC code: 609515 (Autumn session)
CRICOS code: 087778G
Commonwealth supported place?: Yes
Load credit points: 240
Course EFTSL: 5
Location: City campus
Overview
Career options
Innovation and Transdisciplinary program
Course intended learning outcomes
Admission requirements
Inherent (essential) requirements
Course duration and attendance
Course structure
Course completion requirements
Course diagram
Course program
Professional recognition
Other information
Overview
The Bachelor of Communication (Strategic Communication) at UTS will develop students’ skills and knowledge for work in creative advertising, strategic public relations and the fast expanding related areas. Formerly known as ‘Public Communication’, the industry-focussed Bachelor of Communication (Strategic Communication) is taught by practitioners and leading researchers in the field, helping students to build the skills they need to enter the dynamic and diverse global communication industry. Students research, design and produce campaigns for issues and organisations, as well as develop their copywriting, media liaison and writing skills for digital, traditional and social media. They gain an understanding of the practical and theoretical bases for the work they do and its application to a variety of industries – from environmental to music to banking organisations – within the social, economic and political contexts in which they operate.
Taking a transdisciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world.
The knowledge and skills developed in the Bachelor of Communication (Strategic Communication) are designed to produce effective, ethical and qualified communication professionals and are transferable to a range of work environments and. Students produce course work that provides them with an array of material for a portfolio to show potential employers.
By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of the combined degree also gain leading edge capabilities that are highly valued in the globalised world, including dealing with critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work on their own across disciplines. These creative intelligence competencies enable graduates to navigate a rapidly changing world.
Career options
To increase career flexibility, students can add a second major from five of the other majors offered in the Bachelor of Communication, and build further skills and portfolios that equip them for a range of work options in media and communication. These courses give students practical and transferrable skills for the expanding media industries.
Career options include communication strategist, advertising account executive, advertising copywriter, social media strategist, community relations manager, marketing communication specialist, media liaison officer, political media advisor, public relations consultant, publicity officer, and many more.
Innovation and Transdisciplinary program
Transdisciplinarity and Innovation at UTSAll UTS students have the opportunity to develop distinctive capabilities around transdisciplinary thinking and innovation through the TD School. Transdisciplinary education at UTS brings together great minds from different disciplines to explore ideas that improve the way we live and work in the world. These offerings are unique to UTS and directly translate to many existing and emerging roles and careers.
Diploma in InnovationThe Diploma in Innovation (C20060) teaches innovation, supports personal transformation and provides the hard skills needed to support the inventors and inventions of the future. Students come out of the Diploma in Innovation, with the hard skills to create and support sectoral and societal transformation. Graduates are able to fluently integrate ideas, across professional disciplines and are inventors of the future.
All UTS undergraduate students (with the exception of students concurrently enrolled in the Bachelor of Creative Intelligence and Innovation) can apply for the Diploma in Innovation upon admission in their chosen undergraduate degree. It is a complete degree program that runs in parallel to any undergraduate degree. The course is offered on a three-year, part-time basis, with subjects running in 3-week long intensive blocks in July, December and February sessions. More information including a link to apply is available at https://dipinn.uts.edu.au.
Transdisciplinary electives programTransdisciplinary electives broaden students' horizons and supercharge their problem-solving skills, helping them to learn outside, beyond and across their degrees. Students enrolled in an undergraduate course that includes electives can choose to take a transdisciplinary subject (with the exception of students concurrently enrolled in the Bachelor of Creative Intelligence and Innovation). More information about the TD Electives program is available here.
Course intended learning outcomes
This course engages with the following Course Intended Learning Outcomes (CILOs), which are tailored to the Graduate Attributes set for all graduates of the Faculty of Arts and Social Sciences:
| 1.1 | Act in a professional manner appropriate to communication industries |
| 1.2 | Apply theoretically informed understandings of communication industries to independent and collaborative projects across a range of media |
| 2.1 | Employ appropriate research and inquiry skills to independently gather, organise and analyse information across diverse platforms |
| 2.2 | Act as reflexive critical thinkers and innovative creative practitioners who evaluate their own and others' work |
| 3.1 | Demonstrate a strong awareness, knowledge of, and sensitivity to, diversity, equity and global contexts |
| 4.1 | Apply knowledge of Indigenous issues in professional practices and engage responsibly in communicating with and about Indigenous people and communities |
| 5.1 | Analyse and act ethically in the personal, political and professional contexts of civil society |
| 6.1 | Exemplify effective and appropriate communication in different communication industry contexts |
| 6.2 | Utilise digital literacy and production skills across a range of media |
| CII.1.2 | Select, apply and evaluate various techniques and technologies for investigating and interpreting complex systems |
| CII.1.3 | Discern common qualities of complex systems and model their behaviour |
| CII.1.4 | Generate insights from the creative translation of models and patterns across different systems |
| CII.2.2 | Explore the relevance of patterns, frameworks, approaches and methods from different disciplines, professional practices or fields of inquiry for gaining insights into particular problems, proposals, practices, contexts and systems |
| CII.2.3 | Analyse problem situations or contexts from multiple disciplinary or personal perspectives and integrate findings in creative and useful ways |
| CII.2.4 | Test the value of different patterns, frameworks and methods for exploring and addressing complex challenges |
| CII.2.5 | Interrogate and generate ways to create value and evaluate outcomes |
| CII.2.6 | Examine, articulate and appreciate the speculative or actual value of outcomes for different stakeholders, communities or cultures over time |
| CII.3.1 | Communicate, explore, network and negotiate in ways that are inclusive of and mine for ideas from diverse disciplines |
| CII.3.2 | Design, develop and apply appropriate team-based decision making frameworks and participate collaboratively in teams according to proposed intentions |
| CII.3.3 | Use a range of appropriate media, tools, techniques and methods creatively and critically in multi- disciplinary teams to discover, investigate, design, produce and communicate ideas or artefacts |
| CII.3.4 | Articulate often-complex ideas simply, succinctly and persuasively to a diverse team or audience |
| CII.3.5 | Create environments to support inspiration and reflexivity so that inter- and trans-disciplinary practices can develop and thrive |
| CII.3.6 | Recognise problems, challenges and opportunities that require transdisciplinary practices and assemble relevant teams to begin dealing with those problems, challenges and opportunities |
| CII.4.1 | Identify significant issues, challenges or opportunities and assess potential to act creatively on them |
| CII.4.2 | Work within different community, organisational or cultural contexts to design and develop ideas, strategies and practices for betterment |
| CII.4.3 | Make decisions that recognise the humanity of others by engaging ethically and with sensitivity to the values of particular groups, communities, organisations or cultures |
| CII.4.4 | Take a leadership role in identifying and working to address community, organisational or cultural issues, challenges and opportunities through innovation |
| CII.5.1 | Imagine and design initiatives within existing organisational structures (intrapreneurship) or by building a new context (entrepreneurship) |
| CII.5.2 | Explore and articulate the transformation required to create and implement innovation, with sensitivity to the creative destruction that this requires |
| CII.5.3 | Identify required capabilities for realising an idea and create a venture team to achieve the aspirations of a particular innovation |
| CII.5.4 | Communicate confidently and with diplomacy to influence essential stakeholders or decision makers and to achieve impact |
Admission requirements
Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.
Admission to the combined degree is on merit according to the admissions policy for the Bachelor of Communication (Strategic Communication) (C10363).
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.
Eligibility for admission does not guarantee offer of a place.
International students
Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
Inherent (essential) requirements
Inherent (essential) requirements are academic and non-academic requirements that are essential to the successful completion of a course.
Prospective and current students should carefully read the Inherent (Essential) Requirements Statement below and consider whether they might experience challenges in successfully completing this course. This Statement should be read in conjunction with the UTS Student Rules.
Prospective or current student concerned about their ability to meet these requirements should discuss their concerns with the Academic Liaison Officer in their faculty or school and/or UTS Accessibility Service on 9514 1177 or at accessibility@uts.edu.au.
UTS will make reasonable adjustments to teaching and learning, assessment, professional experiences, course related work experience and other course activities to facilitate maximum participation by students with disabilities, carer responsibilities, and religious or cultural obligations in their courses.
For course specific information see the Communication Inherent (Essential) Requirements Statement.
Course duration and attendance
The course is offered on a four-year, full-time basis.
Course structure
Students must complete 240 credit points consisting of 24 credit points of core subjects, a 48-credit-point major, a potential 48-credit-point second major, 24 credit points of electives and a 96-credit-point creative intelligence and innovation core.
Industrial training/professional practice
As part of the Bachelor of Communication (Strategic Communication), many assignments are practice-based and all are relevant to understanding and working in the industry. Students have the opportunity to undertake a professional internship in an organisation involved in public communication.
In the final year of the Bachelor of Creative Intelligence and Innovation, students can undertake between 6 and 12 credit points of internship (work experience) that relates to innovation within their research, career development or core degree specialisations. For students undertaking 12 credit points of internship, international internships may be negotiated.
This course involves significant industry engagement as part of the learning process. Students may be required to relinquish intellectual property when they opt in to certain industry-related experiences, particularly relating to internships and capstone projects.
Course completion requirements
| STM91104 Communication core | 24cp | |
| MAJ09480 Strategic Communication | 48cp | |
| CBK92229 Elective Choice | 24cp | |
| CBK92095 Second Major/ Electives | 48cp | |
| STM90839 Core subjects (Creative Intelligence and Innovation) | 96cp | |
| Total | 240cp |
Course diagram
Course program
The following example shows a typical full-time program.
| Autumn commencing, full time | ||
| Year 1 | ||
| Autumn session | ||
| 54000 Citizenship and Communication | 8cp | |
| 52660 Emergent Public Relations | 6cp | |
| 52661 Strategic Communication in Society | 6cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92089 Stream choice | 18cp | |
| July session | ||
| 81511 Problems to Possibilities | 8cp | |
| Spring session | ||
| 54001 Digital Literacies | 8cp | |
| 52662 Creative Advertising | 6cp | |
| Select 12 credit points from the following: | 12cp | |
| CBK92089 Stream choice | 18cp | |
| December session | ||
| 81512 Creative Practice and Methods | 8cp | |
| Year 2 | ||
| Autumn session | ||
| 54002 Communicating Difference | 8cp | |
| 52663 Strategic Communication Design | 6cp | |
| 52664 Branding and Reputation | 6cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92083 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| July session | ||
| 81513 Past, Present, Future of Innovation | 8cp | |
| Spring session | ||
| 52665 Multimodal Storytelling | 6cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK92062 Elective Choice | 24cp | |
| Select 12 credit points from the following: | 12cp | |
| CBK92083 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Year 3 | ||
| February session | ||
| 81514 Creativity and Complexity | 8cp | |
| Autumn session | ||
| 52666 Engagement in Organisations | 6cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92083 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK92062 Elective Choice | 24cp | |
| July session | ||
| 81515 Leading Innovation | 8cp | |
| Spring session | ||
| 52667 The Agency | 6cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92083 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK92062 Elective Choice | 24cp | |
| December session | ||
| 81516 Initiatives and Entrepreneurship | 8cp | |
| 81522 Innovation Internship A | 6cp | |
| Year 4 | ||
| Autumn session | ||
| 81531 Industry Innovation Project | 12cp | |
| March session | ||
| Select 6 credit points from the following: | 6cp | |
| 81521 Envisioning Futures | 6cp | |
| 81528 New Knowledge-making Lab | 6cp | |
| July session | ||
| Select 6 credit points from the following: | 6cp | |
| 81525 Innovation Internship B | 6cp | |
| 81523 Speculative Start-up | 6cp | |
| Spring session | ||
| 81524 Transdisciplinary Practice at the Cutting Edge | 6cp | |
| 81532 Creative Intelligence Capstone | 12cp | |
Professional recognition
This course has professional recognition from the Public Relations Institute of Australia.
Other information
Further information is available from:
UTS Student Centre
telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222
Ask UTS