University of Technology Sydney

C10374v3 Bachelor of Communication (Strategic Communication) Bachelor of Creative Intelligence and Innovation

Award(s): Bachelor of Communication (Strategic Communication) (BComm)
Bachelor of Creative Intelligence and Innovation (BCIInn)

UAC code: 609515 (Autumn session)
CRICOS code: 087778G
Commonwealth supported place?: Yes
Load credit points: 240
Course EFTSL: 5
Location: Ciy campus

Overview
Career options
Course intended learning outcomes
Admission requirements
Course duration and attendance
Course structure
Course completion requirements
Course diagram
Course program
Professional recognition
Other information

Overview

The Bachelor of Communication (Strategic Communication) at UTS will develop students’ skills and knowledge for work in creative advertising, strategic public relations and the fast expanding related areas. Formerly known as ‘Public Communication’, the industry-focussed Bachelor of Communication (Strategic Communication) is taught by practitioners and leading researchers in the field, helping students to build the skills they need to enter the dynamic and diverse global communication industry. Students research, design and produce campaigns for issues and organisations, as well as develop their copywriting, media liaison and writing skills for digital, traditional and social media. They gain an understanding of the practical and theoretical bases for the work they do and its application to a variety of industries – from environmental to music to banking organisations – within the social, economic and political contexts in which they operate.

Taking a transdisciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world.

The knowledge and skills developed in the Bachelor of Communication (Strategic Communication) are designed to produce effective, ethical and qualified communication professionals and are transferable to a range of work environments and. Students produce course work that provides them with an array of material for a portfolio to show potential employers.

By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of the combined degree also gain leading edge capabilities that are highly valued in the globalised world, including dealing with critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work on their own across disciplines. These creative intelligence competencies enable graduates to navigate a rapidly changing world.

Career options

To increase career flexibility, students can add a second major from five of the other majors offered in the Bachelor of Communication, and build further skills and portfolios that equip them for a range of work options in media and communication. These courses give students practical and transferrable skills for the expanding media industries.

Career options include communication strategist, advertising account executive, advertising copywriter, social media strategist, community relations manager, marketing communication specialist, media liaison officer, political media advisor, public relations consultant, publicity officer, and many more.

Course intended learning outcomes

1.1 Act in a professional manner appropriate to communication industries
1.2 Apply theoretically informed understandings of communication industries to independent and collaborative projects across a range of media
2.1 Employ appropriate research and inquiry skills to independently gather, organise and analyse information across diverse platforms
2.2 Act as reflexive critical thinkers and innovative creative practitioners who evaluate their own and others' work
3.1 Demonstrate a strong awareness, knowledge of, and sensitivity to, diversity, equity and global contexts
4.1 Apply knowledge of Indigenous issues in professional practices and engage responsibly in communicating with and about Indigenous people and communities
5.1 Analyse and act ethically in the personal, political and professional contexts of civil society
6.1 Exemplify effective and appropriate communication in different communication industry contexts
6.2 Utilise digital literacy and production skills across a range of media
CII.1.2 Select, apply and evaluate various techniques and technologies for investigating and interpreting complex systems
CII.1.3 Discern common qualities of complex systems and model their behaviour
CII.1.4 Generate insights from the creative translation of models and patterns across different systems
CII.2.2 Explore the relevance of patterns, frameworks, approaches and methods from different disciplines, professional practices or fields of inquiry for gaining insights into particular problems, proposals, practices, contexts and systems
CII.2.3 Analyse problem situations or contexts from multiple disciplinary or personal perspectives and integrate findings in creative and useful ways
CII.2.4 Test the value of different patterns, frameworks and methods for exploring and addressing complex challenges
CII.2.5 Interrogate and generate ways to create value and evaluate outcomes
CII.2.6 Examine, articulate and appreciate the speculative or actual value of outcomes for different stakeholders, communities or cultures over time
CII.3.1 Communicate, explore, network and negotiate in ways that are inclusive of and mine for ideas from diverse disciplines
CII.3.2 Design, develop and apply appropriate team-based decision making frameworks and participate collaboratively in teams according to proposed intentions
CII.3.3 Use a range of appropriate media, tools, techniques and methods creatively and critically in multi- disciplinary teams to discover, investigate, design, produce and communicate ideas or artefacts
CII.3.4 Articulate often-complex ideas simply, succinctly and persuasively to a diverse team or audience
CII.3.5 Create environments to support inspiration and reflexivity so that inter- and trans-disciplinary practices can develop and thrive
CII.3.6 Recognise problems, challenges and opportunities that require transdisciplinary practices and assemble relevant teams to begin dealing with those problems, challenges and opportunities
CII.4.1 Identify significant issues, challenges or opportunities and assess potential to act creatively on them
CII.4.2 Work within different community, organisational or cultural contexts to design and develop ideas, strategies and practices for betterment
CII.4.3 Make decisions that recognise the humanity of others by engaging ethically and with sensitivity to the values of particular groups, communities, organisations or cultures
CII.4.4 Take a leadership role in identifying and working to address community, organisational or cultural issues, challenges and opportunities through innovation
CII.5.1 Imagine and design initiatives within existing organisational structures (intrapreneurship) or by building a new context (entrepreneurship)
CII.5.2 Explore and articulate the transformation required to create and implement innovation, with sensitivity to the creative destruction that this requires
CII.5.3 Identify required capabilities for realising an idea and create a venture team to achieve the aspirations of a particular innovation
CII.5.4 Communicate confidently and with diplomacy to influence essential stakeholders or decision makers and to achieve impact

Admission requirements

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

Admission to the combined degree is on merit according to the admissions policy for the Bachelor of Communication (Strategic Communication) (C10363).

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Course duration and attendance

The course is offered on a four-year, full-time basis.

Course structure

Students must complete 240 credit points consisting of 24 credit points of core subjects, a 48-credit-point major, a potential 48-credit-point second major, 24 credit points of electives and a 96-credit-point creative intelligence and innovation core.

Industrial training/professional practice

As part of the Bachelor of Communication (Strategic Communication), many assignments are practice-based and all are relevant to understanding and working in the industry. Students have the opportunity to undertake a professional internship in an organisation involved in public communication.

In the final year of the Bachelor of Creative Intelligence and Innovation, students can undertake between 6 and 12 credit points of internship (work experience) that relates to innovation within their research, career development or core degree specialisations. For students undertaking 12 credit points of internship, international internships may be negotiated.

This course involves significant industry engagement as part of the learning process. Students may be required to relinquish intellectual property when they opt in to certain industry-related experiences, particularly relating to internships and capstone projects.

Course completion requirements

STM91104 Communication core 24cp
MAJ09480 Strategic Communication 48cp
CBK92062 Elective Choice 24cp
CBK92095 Second Major/ Electives 48cp
STM90839 Core subjects (Creative Intelligence and Innovation) 96cp
Total 240cp

Course diagram

Course diagram: C10374

Course program

The following example shows a typical full-time program.

Autumn commencing, full time
Year 1
Autumn session
54000 Citizenship and Communication   8cp
52660 Emergent Public Relations   6cp
52661 Strategic Communication in Society   6cp
Select 6 credit points from the following:   6cp
CBK92089 Stream choice 18cp  
July session
81511 Problems to Possibilities   8cp
Spring session
54001 Digital Literacies   8cp
52662 Creative Advertising   6cp
Select 12 credit points from the following:   12cp
CBK92089 Stream choice 18cp  
December session
81512 Creative Practice and Methods   8cp
Year 2
Autumn session
54002 Communicating Difference   8cp
52663 Strategic Communication Design   6cp
52664 Branding and Reputation   6cp
Select 6 credit points from the following:   6cp
CBK92083 Second Major Choice 48cp  
CBK92066 Electives 30cp  
July session
81513 Past, Present, Future of Innovation   8cp
Spring session
52665 Multimodal Storytelling   6cp
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Select 12 credit points from the following:   12cp
CBK92083 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Year 3
February session
81514 Creativity and Complexity   8cp
Autumn session
52666 Engagement in Organisations   6cp
Select 6 credit points from the following:   6cp
CBK92083 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
July session
81515 Leading Innovation   8cp
Spring session
52667 The Agency   6cp
Select 6 credit points from the following:   6cp
CBK92083 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Summer session
81516 Initiatives and Entrepreneurship   8cp
81522 Innovation Internship A   6cp
Year 4
Autumn session
81531 Industry Innovation Project   12cp
Select 6 credit points from the following:   6cp
81521 Envisioning Futures 6cp  
81528 New Knowledge-making Lab 6cp  
Spring session
81524 Transdisciplinary Practice at the Cutting Edge   6cp
81532 Creative Intelligence Capstone   12cp
Select 6 credit points from the following:   6cp
81525 Innovation Internship B 6cp  
81523 Speculative Start-up 6cp  
81541 Research Proposal 6cp  

Professional recognition

This course has professional recognition from the Public Relations Institute of Australia.

Other information

Further information is available from:

UTS Student Centre
telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222
Ask UTS