University of Technology Sydney

52665 Multimodal Storytelling

Requisite(s): 16 credit points of completed study in spk(s): STM91123 Public Relations Stream OR 12 credit points of completed study in spk(s): MAJ09480 48cp Strategic Communication Major OR 12 credit points of completed study in spk(s): MAJ09488 48cp Strategic Communication Major OR 16 credit points of completed study in spk(s): STM91124 Advertising Stream
Anti-requisite(s): 54044 Media Writing Production AND 58214 Media Writing and Production


In this subject, students develop knowledge and practice in multimodal storytelling for strategic communication campaigns. Students are introduced to the concept of strategic writing – functional writing undertaken with the intent to persuade important stakeholders. Students explore and experiment with a range of written and visual genres and styles for contemporary practice, including long and short form advertisements, news releases, feature/profile articles, electronic direct mail, advertorials, and digital/social media (creating persuasive, strategic multimodal stories for platforms such as Facebook, Instagram Twitter and Linkedin). They examine the requirements of the different genres and styles for multimodal storytelling along with the theories of rhetoric, narrative, persuasion, semiotics and social media, as applicable in strategic communication.

Typical availability

Spring session, City campus

The subject is usually offered in these sessions. To confirm availability check the UTS Timetable Planner.

Detailed subject description.

Access conditions

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