University of Technology Sydney

52667 The Agency

Requisite(s): 36 credit points of completed study in spk(s): MAJ09480 48cp Strategic Communication Major OR 36 credit points of completed study in spk(s): MAJ09488 48cp Strategic Communication Major OR 32 credit points of completed study in spk(s): MAJ10048 Public Communication Major
Anti-requisite(s): 54041 Integrated Communication AND 58312 Integrated Communication


In this subject, students are allocated to teams that operate as agencies. Each agency responds to an external client brief and pitches a strategy that helps solve the client’s problems. Students choose their client from a selection on offer from the for-profit, not-for-profit, or government sectors. As a team, students collaborate with peers as they problem solve and seek creative solutions in their development of an integrated communication strategy for their client. Based on the goals, objectives, stakeholders, and strategic directions identified in their communication strategy report, students design their presentation deck and pitch as an agency to industry panels. Students learn how to effectively pitch their solution to their client, utilising a range of techniques including storytelling, research insights and demonstration through campaign mock ups as part of their presentation. This subject helps students understand industry-standard expectations and equips them with work-ready professional skills and knowledge.

Typical availability

Autumm session, City campus,
Spring session, City campus

The subject is usually offered in these sessions. To confirm availability check the UTS Timetable Planner.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.