52661 Strategic Communication in Society6cp
Anti-requisite(s): 54040 The Ecology of Public Communication AND 58116 The Ecology of Public Communication
In this subject, students explore the landscape for professional strategic communication. They develop their understandings of the roles and major areas of communication practice in the public sphere. Students learn how strategic communication, public relations and advertising are conceptualised and practised in organisations from different sectors such as not-for-profit, commercial, and government. They consider issues of ethics and professionalism, listening and persuasion, and learn approaches to understanding publics, their motivations, cultures and communication preferences. They assess influence and representation in the construction of news and meaning in the public sphere and consider the consequences for society. Special attention is given to engaging responsibly with and for Indigenous Australian communities.
Autumn session, City campus,
Spring session, City campus
The subject is usually offered in these sessions. To confirm availability check the UTS Timetable Planner.
Detailed subject description.