240790 Business Project: Digital Marketing6cp; availability: online coursework degrees students only
Requisite(s): 48 credit points of completed study in spk(s): C04413 Master of Digital Marketing
Anti-requisite(s): 24790 Business Project: Marketing (Capstone)
This subject uses a real-world digital marketing consultancy project that enables students to apply the learnings from the program to make recommendations for the business. Depending on the session, the company can be a student's choice or a client company provided by the subject coordinator. Students are required to apply a range of theories from marketing and other disciplines already covered in their degree to address the organisation's digital marketing problem.
Detailed subject description.