University of Technology Sydney

240790 Business Project: Digital Marketing

6cp; availability: online coursework degrees students only
Requisite(s): 48 credit points of completed study in spk(s): C04413 Master of Digital Marketing
Anti-requisite(s): 24790 Business Project: Marketing (Capstone)



This subject uses a real-world digital marketing consultancy project that enables students to apply the learnings from the program to make recommendations for the business. Depending on the session, the company can be a student's choice or a client company provided by the subject coordinator. Students are required to apply a range of theories from marketing and other disciplines already covered in their degree to address the organisation's digital marketing problem.

Detailed subject description.

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