24834 Marketing Decision Making6cp
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 24734 Marketing Management AND 24746 Marketing: Concepts and Applications AND 27734 Marketing for the Experience Industries
This subject focuses on the issues relating to the understanding of marketing and making effective decisions in a competitive marketplace. It presents concerns about research practice, marketing mix plans, marketing strategies, and tactics for profit and non-profit organisations.
Topics include marketing fundamentals, understanding customers, collection and use of market information, developing marketing strategies and implementation plans, and integration of the marketing function with other disciplines within the organisation. The emphasis in this subject is on developing critical thinking to solve marketing problems.
Detailed subject description.