SMJ08204 Strategic Marketing
The Strategic Marketing sub-major develops competencies that allow decision-makers, such as marketing managers and business unit managers as well as general managers and chief executives, to develop, implement and evaluate marketing-oriented strategies that allow companies to compete successfully in environments in which they make decisions about business models that are affected by business-to-business, international and services contexts. It develops senior management competencies that enable organisations to implement strategic marketing decisions in a cross-functional and integrated manner.
|Select 24 credit points of options:||24cp|
|24205 Business-to-Business Marketing||6cp|
|24220 International Marketing||6cp|
|24331 Marketing Analytics and Decisions||6cp|
|24224 Pricing Strategies and Tactics||6cp|
|24306 Services Marketing||6cp|