SMJ08204 Strategic Marketing

The Strategic Marketing sub-major develops competencies that allow decision-makers, such as marketing managers and business unit managers as well as general managers and chief executives, to develop, implement and evaluate marketing-oriented strategies that allow companies to compete successfully in environments in which they make decisions about business models that are affected by business-to-business, international and services contexts. It develops senior management competencies that enable organisations to implement strategic marketing decisions in a cross-functional and integrated manner.

Students in the Bachelor of Economics (C10348) must have completed 24109 Marketing and Customer Value as a prerequisite for this sub-major (chosen as an elective in CBK91078 or CBK92241).

It is only available to Bachelor of Business students undertaking the MAJ08981 Advertising and Marketing Communications, MAJ08441 Marketing major or SMJ08138 Marketing sub-major.

Completion requirements