University of Technology Sydney

C10367v2 Bachelor of Communication (Strategic Communication) Bachelor of International Studies

Award(s): Bachelor of Communication (Strategic Communication) (BComm)
Bachelor of International Studies (BIntSt)

UAC code: 609320 (Autumn session)
CRICOS code: 087765B
Commonwealth supported place?: Yes
Load credit points: 240
Course EFTSL: 5
Location: City campus

Notes

This course information relates to students commencing a combined degree with the Bachelor of International Studies in 2022. Students who commenced a combined degree with the Bachelor of Arts in International Studies prior to 2022 should refer to the Handbook for the year they commenced their degree.


Overview
Career options
Course intended learning outcomes
Admission requirements
Assumed knowledge
Course duration and attendance
Course structure
Course completion requirements
Course diagram
Course program
Honours
Professional recognition
Other information

Overview

The Bachelor of Communication (Strategic Communication) at UTS will develop students’ skills and knowledge for work in creative advertising, strategic public relations and the fast expanding related areas. Formerly known as ‘Public Communication’, the industry-focussed Bachelor of Communication (Strategic Communication) is taught by practitioners and leading researchers in the field, helping students to build the skills they need to enter the dynamic and diverse global communication industry. Students research, design and produce campaigns for issues and organisations, as well as develop their copywriting, media liaison and writing skills for digital, traditional and social media. They gain an understanding of the practical and theoretical bases for the work they do and its application to a variety of industries – from environmental to music to banking organisations – within the social, economic and political contexts in which they operate.

This degree combines a professional degree with language and culture studies, enhancing professional training and career options by providing students with the opportunity to undertake studies at an overseas University.

The knowledge and skills developed in the Bachelor of Communication (Strategic Communication) are designed to produce effective, ethical and qualified communication professionals and are transferable to a range of work environments and. Students produce course work that provides them with an array of material for a portfolio to show potential employers.

Career options

To increase career flexibility, students can add a second major from five of the other majors offered in the Bachelor of Communication, and build further skills and portfolios that equip them for a range of work options in media and communication. These courses give students practical and transferrable skills for the expanding media industries.

Career options include communication strategist, advertising account executive, advertising copywriter, social media strategist, community relations manager, marketing communication specialist, media liaison officer, political media advisor, public relations consultant, publicity officer, and many more.

Course intended learning outcomes

This course engages with the following Course Intended Learning Outcomes (CILOs), which are tailored to the Graduate Attributes set for all graduates of the Faculty of Arts and Social Sciences:

Com.1.1 Act in a professional manner appropriate to communication industries
Com.1.2 Apply theoretically informed understandings of communication industries to independent and collaborative projects across a range of media
Com.2.1 Employ appropriate research and inquiry skills to independently gather, organise and analyse information across diverse platforms
Com.2.2 Act as reflexive critical thinkers and innovative creative practitioners who evaluate their own and others' work
Com.3.1 Demonstrate a strong awareness, knowledge of, and sensitivity to, diversity, equity and global contexts
Com.4.1 Apply knowledge of Indigenous issues in professional practices and engage responsibly in communicating with and about Indigenous people and communities
Com.5.1 Analyse and act ethically in the personal, political and professional contexts of civil society
Com.6.1 Exemplify effective and appropriate communication in different communication industry contexts
Com.6.2 Utilise digital literacy and production skills across a range of media
INT.1.1 Understand and employ effective strategies to operate within professional and everyday settings across diverse cultures in Australia and/or internationally.
INT.1.2 Evaluate critically theoretical and specialised knowledge of contemporary societies, cultures and workplaces.
INT.2.2 Analyse, generate and communicate creative solutions to work-related problems within professional and everyday settings across diverse cultures in Australia and internationally.
INT.3.1 Understand and engage with cultural diversities in Australia and/or internationally.
INT.4.1 Apply knowledge of Indigenous peoples, cultures, languages and histories to practice in Australian and internationally.
INT.5.1 Engage critically with current issues to act in socially responsible ways in Australian and international settings.
INT.6.1 Communicate clearly and effectively in written and spoken language using diverse digital technologies.

Admission requirements

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Assumed knowledge

There are no prior language requirements for the international studies program. During their first year of study students complete a language survey to ensure they commence their language and culture study at the appropriate level.

Course duration and attendance

This course is offered on a five-year, full-time basis.

Course structure

https://www.handbook.uts.edu.au/intl/area/info.htmlBachelor of Communication (Strategic Communication) (144 credit points)

  • Core subjects (24 credit points)
  • Major subjects (48 credit points)
  • Second Major or Electives (48 credit points)
  • Electives (24 credit points)

International Studies (96 credit points). Students select the language they will study at the time of enrolment, and either the Language, Culture and the Professional World pathway or the Language, Culture and Global Exchange pathway. Information relating to entry into the International Honours pathway can be found in the Information for Students section.

Overseas study

In the International studies component students have the following options:

1. Language, Culture & the Professional World: includes an internship and option of a short study abroad experience (2-6 weeks) overseas.

2. Language, Culture & Global Exchange: includes an internship and a 6-month global exchange at any UTS partner university.

3. International Honours: includes a full year at a relevant partner university where students complete an honours level research project.

Industrial training/professional practice

Many assignments are practice-based and all are relevant to understanding and working in the industry. Students have the opportunity to undertake a professional internship in an organisation involved in strategic communication.

Course completion requirements

STM91104 Communication core 24cp
MAJ09480 Strategic Communication 48cp
CBK92062 Elective Choice 24cp
CBK92095 Second Major/ Electives 48cp
CBK92057 Country and Language choice 96cp
Total 240cp

Course diagram

Course diagram: C10367

Course program

The typical course program is shown below for students commencing in Autumn session with the German Language and Culture major, and completing the Language, Culture & the Professional World pathway or the International Honours pathway.

All students choose a second major stream when enrolling in their first session. This 18-credit-point stream consists of three major subjects from another major. Students can choose any second major (excluding Media Arts and Production).

Students who choose not to continue with their second major choice can continue in their course by choosing 30 credit points of electives (i.e. five subjects). Students wishing to complete 30 credit point of electives should request this via erequest.

It is recommended that students who elect to complete the Language, Culture & Global Exchange pathway complete 999781 International Research Methods in Year 3 Autumn, so that they can undertake their Exchange session during Year 4 Autumn.

Autumn commencing, full time
Year 1
Autumn session
54000 Citizenship and Communication   8cp
52660 Emergent Public Relations   6cp
52661 Strategic Communication in Society   6cp
Select 6 credit points from the following:   6cp
CBK92089 Stream choice 18cp  
Spring session
54001 Digital Literacies   8cp
52662 Creative Advertising   6cp
Select 12 credit points from the following:   12cp
CBK92089 Stream choice 18cp  
Summer session
99218 Intercultural Communication   8cp
Year 2
Autumn session
52663 Strategic Communication Design   6cp
97601 German Language and Culture 1   8cp
976421 Contemporary Germany   8cp
Spring session
52664 Branding and Reputation   6cp
52665 Multimodal Storytelling   6cp
97602 German Language and Culture 2   8cp
Select 6 credit points from the following:   6cp
CBK92083 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Year 3
Autumn session
54002 Communicating Difference   8cp
97603 German Language and Culture 3   8cp
Select 6 credit points from the following:   6cp
CBK92083 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Spring session
97604 German Language and Culture 4   8cp
Select 6 credit points from the following:   6cp
CBK92083 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Year 4
Autumn session
999781 International Research Methods   8cp
Select 16 credit points from the following:   16cp
CBK92076 Pathway Options (Germany) 40cp  
Spring session
Select 24 credit points from the following:   24cp
CBK92076 Pathway Options (Germany) 40cp  
Year 5
Autumn session
52666 Engagement in Organisations   6cp
Select 6 credit points from the following:   6cp
CBK92083 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Spring session
52667 The Agency   6cp
Select 6 credit points from the following:   6cp
CBK92083 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  

Honours

The Bachelor of Communication (Honours) (C09047) is available with an additional year of full-time study for eligible students.

Students who complete the subjects in the International Honours pathway are eligible for transfer into theBachelor of Communication (Strategic Communication) Bachelor of International Studies (Honours) exit course on completion of all coursework. This transfer is managed by the Student Centre and occurs just prior to graduation.

Professional recognition

This course has professional recognition from the Public Relations Institute of Australia.

Other information

Further information is available from the UTS Student Centre on:

telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222
Ask UTS