C10367v2 Bachelor of Communication (Strategic Communication) Bachelor of International Studies
Award(s): Bachelor of Communication (Strategic Communication) (BComm)Bachelor of International Studies (BIntSt)
UAC code: 609320 (Autumn session, Spring session, Spring session)
CRICOS code: 087765B
Commonwealth supported place?: Yes
Load credit points: 240
Course EFTSL: 5
Location: City campus
Notes
This course information relates to students commencing a combined degree with the Bachelor of International Studies in 2022. Students who commenced a combined degree with the Bachelor of Arts in International Studies prior to 2022 should refer to the Handbook for the year they commenced their degree.
Overview
Career options
Innovation and Transdisciplinary program
Course intended learning outcomes
Admission requirements
Inherent requirements
Assumed knowledge
Course duration and attendance
Course structure
Course completion requirements
Course diagram
Course program
Honours
Professional recognition
Other information
Overview
The Bachelor of Communication (Strategic Communication) at UTS will develop students’ skills and knowledge for work in creative advertising, strategic public relations and the fast expanding related areas. Formerly known as ‘Public Communication’, the industry-focussed Bachelor of Communication (Strategic Communication) is taught by practitioners and leading researchers in the field, helping students to build the skills they need to enter the dynamic and diverse global communication industry. Students research, design and produce campaigns for issues and organisations, as well as develop their copywriting, media liaison and writing skills for digital, traditional and social media. They gain an understanding of the practical and theoretical bases for the work they do and its application to a variety of industries – from environmental to music to banking organisations – within the social, economic and political contexts in which they operate.
This degree combines a professional degree with language and culture studies, enhancing professional training and career options by providing students with the opportunity to undertake studies at an overseas University.
The knowledge and skills developed in the Bachelor of Communication (Strategic Communication) are designed to produce effective, ethical and qualified communication professionals and are transferable to a range of work environments and. Students produce course work that provides them with an array of material for a portfolio to show potential employers.
Career options
To increase career flexibility, students can add a second major from five of the other majors offered in the Bachelor of Communication, and build further skills and portfolios that equip them for a range of work options in media and communication. These courses give students practical and transferrable skills for the expanding media industries.
Career options include communication strategist, advertising account executive, advertising copywriter, social media strategist, community relations manager, marketing communication specialist, media liaison officer, political media advisor, public relations consultant, publicity officer, and many more.
Innovation and Transdisciplinary program
Transdisciplinarity and Innovation at UTSAll UTS students have the opportunity to develop distinctive capabilities around transdisciplinary thinking and innovation through the TD School. Transdisciplinary education at UTS brings together great minds from different disciplines to explore ideas that improve the way we live and work in the world. These offerings are unique to UTS and directly translate to many existing and emerging roles and careers.
Diploma in InnovationThe Diploma in Innovation (C20060) teaches innovation, supports personal transformation and provides the hard skills needed to support the inventors and inventions of the future. Students come out of the Diploma in Innovation, with the hard skills to create and support sectoral and societal transformation. Graduates are able to fluently integrate ideas, across professional disciplines and are inventors of the future.
All UTS undergraduate students (with the exception of students concurrently enrolled in the Bachelor of Creative Intelligence and Innovation) can apply for the Diploma in Innovation upon admission in their chosen undergraduate degree. It is a complete degree program that runs in parallel to any undergraduate degree. The course is offered on a three-year, part-time basis, with subjects running in 3-week long intensive blocks in July, December and February sessions. More information including a link to apply is available at https://dipinn.uts.edu.au.
Transdisciplinary electives programTransdisciplinary electives broaden students' horizons and supercharge their problem-solving skills, helping them to learn outside, beyond and across their degrees. Students enrolled in an undergraduate course that includes electives can choose to take a transdisciplinary subject (with the exception of students concurrently enrolled in the Bachelor of Creative Intelligence and Innovation). More information about the TD Electives program is available here.
Course intended learning outcomes
This course engages with the following Course Intended Learning Outcomes (CILOs), which are tailored to the Graduate Attributes set for all graduates of the Faculty of Arts and Social Sciences:
| Com.1.1 | Act in a professional manner appropriate to communication industries |
| Com.1.2 | Apply theoretically informed understandings of communication industries to independent and collaborative projects across a range of media |
| Com.2.1 | Employ appropriate research and inquiry skills to independently gather, organise and analyse information across diverse platforms |
| Com.2.2 | Act as reflexive critical thinkers and innovative creative practitioners who evaluate their own and others' work |
| Com.3.1 | Demonstrate a strong awareness, knowledge of, and sensitivity to, diversity, equity and global contexts |
| Com.4.1 | Apply knowledge of Indigenous issues in professional practices and engage responsibly in communicating with and about Indigenous people and communities |
| Com.5.1 | Analyse and act ethically in the personal, political and professional contexts of civil society |
| Com.6.1 | Exemplify effective and appropriate communication in different communication industry contexts |
| Com.6.2 | Utilise digital literacy and production skills across a range of media |
| INT.1.1 | Understand and employ effective strategies to operate within professional and everyday settings across diverse cultures in Australia and/or internationally. |
| INT.1.2 | Evaluate critically theoretical and specialised knowledge of contemporary societies, cultures and workplaces. |
| INT.2.2 | Analyse, generate and communicate creative solutions to work-related problems within professional and everyday settings across diverse cultures in Australia and internationally. |
| INT.3.1 | Understand and engage with cultural diversities in Australia and/or internationally. |
| INT.4.1 | Acquire knowledge and skills of Indigenous Australian communication, engagement, and critical inquiry to work effectively with and for Indigenous Australians across a professional context. |
| INT.5.1 | Engage critically with current issues to act in socially responsible ways in Australian and international settings. |
| INT.6.1 | Communicate clearly and effectively in written and spoken language using diverse digital technologies. |
Admission requirements
Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.
The English proficiency requirement for international students or local applicants with international qualifications is: IELTS Academic: 6.5 overall with a writing score of 6.0; or TOEFL iBT: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.
Eligibility for admission does not guarantee offer of a place.
International students
Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
Inherent requirements
Inherent requirements are academic and non-academic requirements that are essential to the successful completion of a course. For more information about inherent requirements and where prospective and current students can get assistance and advice regarding these, see the UTS Inherent requirements page.
Prospective and current students should carefully read the Inherent Requirements Statement below and consider whether they might experience challenges in successfully completing this course.
UTS will make reasonable adjustments to teaching and learning, assessment, professional experiences, course related work experience and other course activities to facilitate maximum participation by students with disabilities, carer responsibilities, and religious or cultural obligations in their courses.
For course specific information see the Communication Inherent (Essential) Requirements Statement.
For course specific information see the Bachelor of International Studies Diploma in Languages Inherent (Essential) Requirements Statement.
Assumed knowledge
There are no prior language requirements for the international studies program. During their first year of study students complete a language survey to ensure they commence their language and culture study at the appropriate level.
Course duration and attendance
This course is offered on a five-year, full-time basis.
Course structure
Bachelor of Communication (Strategic Communication) (144 credit points)
- Core subjects (24 credit points)
- Major subjects (48 credit points)
- Second Major or Electives (48 credit points)
- Electives (24 credit points)
International Studies (96 credit points). Students select the language they will study at the time of enrolment, and either the Language, Culture and the Professional World pathway or the Language, Culture and Global Exchange pathway. Information relating to entry into the International Honours pathway can be found in the Information for Students section.
Overseas study
In the International studies component students have the following options:
- Language, Culture & the Professional World: includes an internship and option of a short study abroad experience (2-6 weeks) overseas.
- Language, Culture & Global Exchange: includes an internship and a 6-month global exchange at any UTS partner university
- International Honours: includes a full year at a relevant partner university where students complete an honours level research project.
Industrial training/professional practice
Many assignments are practice-based and all are relevant to understanding and working in the industry. Students have the opportunity to undertake a professional internship in an organisation involved in strategic communication.
Course completion requirements
| STM91104 Communication core | 24cp | |
| MAJ09480 Strategic Communication | 48cp | |
| CBK92062 Elective Choice | 24cp | |
| CBK92095 Second Major/ Electives | 48cp | |
| CBK92057 Country and Language choice | 96cp | |
| Total | 240cp |
Course diagram
Course program
The typical course program is shown below for students commencing in Autumn session with the German Language and Culture major, and completing the Language, Culture & the Professional World pathway or the International Honours pathway.
All students choose a second major stream when enrolling in their first session. This 18-credit-point stream consists of three major subjects from another major. Students can choose any second major (excluding Media Arts and Production).
Students who choose not to continue with their second major choice can continue in their course by choosing 30 credit points of electives (i.e. five subjects). Students wishing to complete 30 credit point of electives should request this via erequest.
It is recommended that students who elect to complete the Language, Culture & Global Exchange pathway complete 999781 International Research Methods in Year 3 Autumn, so that they can undertake their Exchange session during Year 4 Autumn.
| Autumn commencing, full time | ||
| Year 1 | ||
| Autumn session | ||
| 54000 Citizenship and Communication | 8cp | |
| 52660 Emergent Public Relations | 6cp | |
| 52661 Strategic Communication in Society | 6cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92089 Stream choice | 18cp | |
| Spring session | ||
| 54001 Digital Literacies | 8cp | |
| 52662 Creative Advertising | 6cp | |
| Select 12 credit points from the following: | 12cp | |
| CBK92089 Stream choice | 18cp | |
| December session | ||
| 99218 Intercultural Communication | 8cp | |
| Year 2 | ||
| Autumn session | ||
| 52663 Strategic Communication Design | 6cp | |
| 97601 German Language and Culture 1 | 8cp | |
| 976421 Contemporary Germany | 8cp | |
| Spring session | ||
| 52664 Branding and Reputation | 6cp | |
| 52665 Multimodal Storytelling | 6cp | |
| 97602 German Language and Culture 2 | 8cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92083 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Year 3 | ||
| Autumn session | ||
| 54002 Communicating Difference | 8cp | |
| 97603 German Language and Culture 3 | 8cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92083 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Spring session | ||
| 97604 German Language and Culture 4 | 8cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92083 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK92062 Elective Choice | 24cp | |
| Year 4 | ||
| Autumn session | ||
| 999781 International Research Methods | 8cp | |
| Select 16 credit points from the following: | 16cp | |
| CBK92076 Pathway Options (Germany) | 40cp | |
| Spring session | ||
| Select 24 credit points from the following: | 24cp | |
| CBK92076 Pathway Options (Germany) | 40cp | |
| Year 5 | ||
| Autumn session | ||
| 52666 Engagement in Organisations | 6cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92083 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK92062 Elective Choice | 24cp | |
| Spring session | ||
| 52667 The Agency | 6cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92083 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK92062 Elective Choice | 24cp | |
| Spring commencing, full time | ||
| Year 1 | ||
| Spring session | ||
| 54001 Digital Literacies | 8cp | |
| 52661 Strategic Communication in Society | 6cp | |
| 52662 Creative Advertising | 6cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92087 Stream choice | 18cp | |
| December session | ||
| 99218 Intercultural Communication | 8cp | |
| Year 2 | ||
| Autumn session | ||
| 52660 Emergent Public Relations | 6cp | |
| 97601 German Language and Culture 1 | 8cp | |
| 976421 Contemporary Germany | 8cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92087 Stream choice | 18cp | |
| Spring session | ||
| 52664 Branding and Reputation | 6cp | |
| 97602 German Language and Culture 2 | 8cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92087 Stream choice | 18cp | |
| Year 3 | ||
| Autumn session | ||
| 54000 Citizenship and Communication | 8cp | |
| 52663 Strategic Communication Design | 6cp | |
| 97603 German Language and Culture 3 | 8cp | |
| Spring session | ||
| 52665 Multimodal Storytelling | 6cp | |
| 97604 German Language and Culture 4 | 8cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92081 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Year 4 | ||
| Autumn session | ||
| 999781 International Research Methods | 8cp | |
| Select 16 credit points from the following: | 16cp | |
| CBK92076 Pathway Options (Germany) | 40cp | |
| Spring session | ||
| Select 24 credit points from the following: | 24cp | |
| CBK92076 Pathway Options (Germany) | 40cp | |
| Year 5 | ||
| Autumn session | ||
| 54002 Communicating Difference | 8cp | |
| 52666 Engagement in Organisations | 6cp | |
| Select 12 credit points from the following: | 12cp | |
| CBK92081 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Spring session | ||
| 52667 The Agency | 6cp | |
| Select 12 credit points from the following: | 12cp | |
| CBK92062 Elective Choice | 24cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92081 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Year 6 | ||
| Autumn session | ||
| Select 6 credit points from the following: | 6cp | |
| CBK92081 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Select 12 credit points from the following: | 12cp | |
| CBK92062 Elective Choice | 24cp | |
Honours
The Bachelor of Communication (Honours) (C09047) is available with an additional year of full-time study for eligible students.
Students who complete the subjects in the International Honours pathway are eligible for transfer into theBachelor of Communication (Strategic Communication) Bachelor of International Studies (Honours) exit course on completion of all coursework. This transfer is managed by the Student Centre and occurs just prior to graduation.
Professional recognition
This course has professional recognition from the Public Relations Institute of Australia.
Other information
Further information is available from the UTS Student Centre on:
telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222
Ask UTS