University of Technology Sydney

C10308v2 Bachelor of Design in Visual Communication

Award(s): Bachelor of Design in Visual Communication (BDesign)
UAC code: 602070 (Autumn session)
CRICOS code: 077339C
Commonwealth supported place?: Yes
Load credit points: 144
Course EFTSL: 3
Location: City campus

Notes

This course version is for students commencing in 2020 and onwards.


Overview
Course aims
Career options
Course intended learning outcomes
Admission requirements
Applications
Assumed knowledge
Course duration and attendance
Course structure
Course completion requirements
Course diagram
Course program
Honours
Professional recognition
Other information

Overview

This distinctive degree explores diverse forms of visual communication across design, culture and media. Visual communication students acquire in depth understanding of the histories, practices and meanings of the visual world. In turn, obtaining the visual knowledge and skills required to negotiate rapidly changing technology, visual media and culture while becoming skilled in apprehending the unprecedented pace at which visual images, visual technologies and information data are produced.

Students immerse themselves in a practice-oriented, studio-based culture, studying a range of interdisciplinary subjects encompassing typography, interaction and image-making. Taught by experts in visual communication, students learn everything from the history and theory of visual culture and technology to producing cutting edge creative work in digital media, photography, editorial design, information visualisation, web design, wayfinding, mobile apps, code, interaction design, machine learning, motion graphics, the internet of things and 3D technologies such as VR/AR and 3D printing. Exploring both traditional and experimental research methods students learn to produce conceptually rigorous and socially responsive work. They graduate with the capacity to work across and between disciplines, to articulate design practices and processes, and to apply them to complex problems. Graduates develop industry experience through the degree's emphasis on addressing real-world issues in collaborative and team-based work.

Course aims

The degree has a hands-on, studio-based culture that is supported by a strong historical and theoretical component. Academics encourage both innovation and experimentation in research and practice to help students make work that is conceptually rigorous and ethically responsive.

Offering a variety of interdisciplinary subjects, graduates are able to move into their professional lives with the diverse knowledge and skills required to work collaboratively and across disciplines. All students work with industry clients on real-world projects and undertake work experience during their degree.

Career options

There are many career options in a range of fields for graduates, such as digital media, publication designer, graphic designer, interactive media designer, web designer, branding specialist, art director, motion graphics designer, advertising, illustrator, and exhibition designer. Graduates are also equipped with the skills to become writers, researchers, editors and critics, and to apply design thinking in a non-design industry business.

Course intended learning outcomes

A.1 Establish and develop a sustainable, informed and ethical position towards social and cultural issues.
A.2 Engage critically in urgent ecological issues in practice-led projects.
A.3 Practice cultural principals and protocols required to work in Indigenous contexts.
C.1 Work cooperatively and professionally as part of a team, initiate partnerships with others, take a leadership role when required, and constructively contribute to peer learning.
C.2 Communicate an informed well-researched viewpoint.
C.3 Communicate ideas effectively in a variety of ways, including oral, written and visual.
I.1 Create designs that respond to their context in formally or conceptually innovative ways.
I.2 Advance ideas through an exploratory and iterative design process.
I.3 Independent development of high level technical and craft skills for the production, presentation and documentation of work.
I.4 Ability to innovatively and critically use a variety of digital technologies.
P.1 An ability to critique your own work and the work of others with reference to standards drawn from contemporary design practice.
P.2 Awareness of and/or engagement with the local and global design community.
P.3 Understanding of academic and professional ethics, copyright and appropriate acknowledgement of intellectual property.
P.4 Independently engage in self-directed learning and select and apply appropriate methodologies specific to the project.
R.1 Source, evaluate and utilise appropriate academic and professional references.
R.2 Employ a range of qualitative research approaches including practice-led visual and material exploration and social and participatory methods.
R.3 Analyse, synthesise and formulate complex ideas, arguments and rationales and use initiative to explore.
R.4 Demonstrate knowledge of design history and theory and to place creative practice within a historical and theoretical framework.
R.5 Reflect and engage in self-critique and critical thinking.

Admission requirements

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

UTS: Design, Architecture and Building may consider applications based on the results of the Special Tertiary Admissions Test (STAT) if students lack academic qualifications but have extensive professional experience. The STAT is conducted through the Universities Admissions Centre.

Students must refer to the inherent requirements for all degrees offered by Design and Architecture in the Faculty of Design, Architecture and Building.

Non-current school leavers are selected on the basis of academic merit or on the basis of portfolio and interview rank.

Students must refer to the portfolio eligibility for the faculty’s consideration in order to get a place.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Applications

International students

International students (excluding those studying in an Australian high school) must submit an application to UTS International (in person, by mail or online) or through an accredited UTS representative.

International students with an ATAR up to five points below the minimum cut-off must submit the following material:

  • a six-page digital portfolio in PDF format (landscape) of their work; this may include images, animation or video (max. size 5MB)
  • one of the pages must be a 150–200-word written submission that selects and identifies one of the submitted pieces of work, and addresses the aim of the work and why it succeeded (to enable this PDF to be easily viewed, text must be supplied in 16-point Helvetica font, with 1.5 line spacing).

The faculty reserves the right to request a portfolio from applicants.

Assumed knowledge

Any two units of English.

Design and Technology, Visual Arts are recommended.

Course duration and attendance

The course is offered on a three-year, full-time basis. Students may study this program part time after consultation with the program director.

Course structure

Students must complete 144 credit points made up of 108 credit points of core subjects, 24 credit points of design studies and 12 credit points of electives.

Course completion requirements

STM91427 Core Subjects (Visual Communication) 108cp
STM91424 Design Studies 24cp
CBK91878 Electives 12cp
Total 144cp

Course diagram

Course diagram: C10308

Course program

A typical program is shown below.

Autumn commencing, full time
Year 1
Autumn session
87631 VC Design Studio: The Politics of Image and Text   12cp
87100 VC Design Theory: Critical Approaches to Visual Culture   6cp
85502 Researching Design Histories   6cp
Spring session
87632 VC Design Studio: The Ethics of Image and Text   12cp
87222 VC Design Project: Symbols, Systems and Visual Play   6cp
85503 Thinking Through Design   6cp
Year 2
Autumn session
87731 VC Design Studio: Narrative, Form and Time   12cp
87441 VC Project: Contexts of Visual Communication   6cp
Select 6 credit points of options   6cp
Spring session
87443 VC Project: Typography in Context   6cp
87009 VC Design Studio: Visualising Experience   12cp
Select 6 credit points from the following:   6cp
85202 Design Futuring 6cp  
85001 The Bio Kitchen 6cp  
Year 3
Autumn session
87832 VC Design Studio: Design Practice   12cp
87011 VC Project: Visual Communication and Emergent Practices   6cp
Select 6 credit points from the following:   6cp
85302 Social Media Cultures 6cp  
85840 Biodesign 6cp  
Spring session
87012 VC Project: Research Through Design   6cp
87010 VC Design Studio: Socially Responsive Design   12cp
Select 6 credit points of options   6cp

Honours

The Bachelor of Design (Honours) in Visual Communication (C09061) is available to meritorious students with an additional one year of full-time study.

Professional recognition

Graduates are eligible for membership of the Design Institute of Australia (DIA) and the Australian Graphic Design Association (AGDA).

Other information

Further information is available from the UTS Student Centre on:

telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222
Ask UTS
UTS: Design, Architecture and Building