University of Technology Sydney

C10363v2 Bachelor of Communication (Strategic Communication)

Award(s): Bachelor of Communication (Strategic Communication) (BComm)
UAC code: 600023 (Autumn session)
CRICOS code: 087735G
Commonwealth supported place?: Yes
Load credit points: 144
Course EFTSL: 3
Location: City campus

Notes

Students who commenced the Bachelor of Communication (Public Communication) before 2022 can view their revised program of study here.


Overview
Career options
Course intended learning outcomes
Admission requirements
External articulation
Course duration and attendance
Course structure
Course completion requirements
Course diagram
Course program
Honours
Professional recognition
Other information

Overview

The Strategic Communication course at UTS will develop students’ skills and knowledge for work in creative advertising, strategic public relations and the fast expanding related areas. Formerly known as ‘Public Communication’, the industry-focussed Bachelor of Communication (Strategic Communication) is taught by practitioners and leading researchers in the field, helping students to build the skills they need to enter the dynamic and diverse global communication industry. Students research, design and produce campaigns for issues and organisations, as well as develop their copywriting, media liaison and writing skills for digital, traditional and social media. They gain an understanding of the practical and theoretical bases for the work they do and its application to a variety of industries – from environmental to music to banking organisations – within the social, economic and political contexts in which they operate.

The knowledge and skills developed in the Bachelor of Communication (Strategic Communication) are designed to produce effective, ethical and qualified communication professionals and are transferable to a range of work environments and. Students produce course work that provides them with an array of material for a portfolio to show potential employers.

Career options

To increase career flexibility, students can add a second major from five of the other majors offered in the Bachelor of Communication, and build further skills and portfolios that equip them for a range of work options in media and communication. These courses give students practical and transferrable skills for the expanding media industries.

Career options include communication strategist, advertising account executive, advertising copywriter, social media strategist, community relations manager, marketing communication specialist, media liaison officer, political media advisor, public relations consultant, publicity officer, and many more.

Course intended learning outcomes

This course engages with the following Course Intended Learning Outcomes (CILOs), which are tailored to the Graduate Attributes set for all graduates of the Faculty of Arts and Social Sciences:

1.1 Act in a professional manner appropriate to communication industries
1.2 Apply theoretically informed understandings of communication industries to independent and collaborative projects across a range of media
2.1 Employ appropriate research and inquiry skills to independently gather, organise and analyse information across diverse platforms
2.2 Act as reflexive critical thinkers and innovative creative practitioners who evaluate their own and others' work
3.1 Demonstrate a strong awareness, knowledge of, and sensitivity to, diversity, equity and global contexts
4.1 Apply knowledge of Indigenous issues in professional practices and engage responsibly in communicating with and about Indigenous people and communities
5.1 Analyse and act ethically in the personal, political and professional contexts of civil society
6.1 Exemplify effective and appropriate communication in different communication industry contexts
6.2 Utilise digital literacy and production skills across a range of media

Admission requirements

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

External articulation

The Faculty of Arts and Social Sciences has established credit recognition packages with the following institutions:

  • UTS College: Diploma of Communication
  • Nanyang Polytechnic, Singapore
  • Temasek Polytechnic, Singapore
  • Ngee Ann Polytechnic, Singapore

Course duration and attendance

This course is offered on a three-year, full-time basis.

Course structure

Students must complete 144 credit points consisting of 24 credit points of core subjects, a 48-credit-point major, a potential 48-credit-point second major and 24 credit points of electives.

Industrial training/professional practice

Many assignments are practice-based and all are relevant to understanding and working in the industry. Students have the opportunity to undertake a professional internship in an organisation involved in strategic communication.

Course completion requirements

STM91104 Communication core 24cp
MAJ09480 Strategic Communication 48cp
CBK92062 Elective Choice 24cp
CBK92095 Second Major/ Electives 48cp
Total 144cp

Course diagram

Course diagram: C10363

Course program

Typical course programs are shown below for students commencing in either Autumn, Spring or Summer session who are completing 8 credit point elective subjects. Students have the option to complete 6 credit point elective subjects under CBK92062 Elective Choice.

All students choose a second major stream when enrolling in their first session. This 18 credit point stream consists of three major subjects from another major. Students can choose any second major (excluding Media Arts and Production).

Students who choose not to continue with their second major choice can continue in their course by choosing 30 credit points of electives (i.e. five 6 credit point subjects). Students wishing to complete 30 credit points of electives should request this via erequest.

Autumn commencing
Year 1
Autumn session
54000 Citizenship and Communication   8cp
52660 Emergent Public Relations   6cp
52661 Strategic Communication in Society   6cp
Select 6 credit points from the following:   6cp
CBK92089 Stream choice 18cp  
Spring session
54001 Digital Literacies   8cp
52662 Creative Advertising   6cp
Select 12 credit points from the following:   12cp
CBK92089 Stream choice 18cp  
Year 2
Autumn session
54002 Communicating Difference   8cp
52663 Strategic Communication Design   6cp
52664 Branding and Reputation   6cp
Select 6 credit points from the following:   6cp
CBK92083 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Spring session
52665 Multimodal Storytelling   6cp
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Select 12 credit points from the following:   12cp
CBK92083 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Year 3
Autumn session
52666 Engagement in Organisations   6cp
Select 6 credit points from the following:   6cp
CBK92083 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Spring session
52667 The Agency   6cp
Select 6 credit points from the following:   6cp
CBK92083 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Spring commencing
Year 1
Spring session
54001 Digital Literacies   8cp
52661 Strategic Communication in Society   6cp
52662 Creative Advertising   6cp
Select 6 credit points from the following:   6cp
CBK92089 Stream choice 18cp  
Year 2
Autumn session
54000 Citizenship and Communication   8cp
52660 Emergent Public Relations   6cp
Select 12 credit points from the following:   12cp
CBK92089 Stream choice 18cp  
Spring session
52664 Branding and Reputation   6cp
52665 Multimodal Storytelling   6cp
Select 12 credit points from the following:   12cp
CBK92083 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Year 3
Autumn session
52663 Strategic Communication Design   6cp
52666 Engagement in Organisations   6cp
Select 6 credit points from the following:   6cp
CBK92083 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Spring session
52667 The Agency   6cp
Select 6 credit points from the following:   6cp
CBK92083 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Year 4
Autumn session
54002 Communicating Difference   8cp
Select 6 credit points from the following:   6cp
CBK92083 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Summer commencing
Year 1
Summer session
54000 Citizenship and Communication   8cp
Select 16 credit points from the following:   16cp
CBK92062 Elective Choice 24cp  
Year 2
Autumn session
54002 Communicating Difference   8cp
52660 Emergent Public Relations   6cp
52661 Strategic Communication in Society   6cp
Select 6 credit points from the following:   6cp
CBK92089 Stream choice 18cp  
Spring session
54001 Digital Literacies   8cp
52662 Creative Advertising   6cp
Select 12 credit points from the following:   12cp
CBK92089 Stream choice 18cp  
Year 3
Autumn session
52663 Strategic Communication Design   6cp
52664 Branding and Reputation   6cp
Select 6 credit points from the following:   6cp
CBK92083 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Spring session
52665 Multimodal Storytelling   6cp
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Select 12 credit points from the following:   12cp
CBK92083 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Year 4
Autumn session
52666 Engagement in Organisations   6cp
Select 6 credit points from the following:   6cp
CBK92083 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Spring session
52667 The Agency   6cp
Select 6 credit points from the following:   6cp
CBK92083 Second Major Choice 48cp  
CBK92066 Electives 30cp  

Honours

The Bachelor of Communication (Honours) (C09047) is available to eligible students with an additional one year of full-time study.

Professional recognition

This course has professional recognition from the Public Relations Institute of Australia.

Other information

Further information is available from the UTS Student Centre on:

telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222
Ask UTS