C10363v2 Bachelor of Communication (Strategic Communication)
Award(s): Bachelor of Communication (Strategic Communication) (BComm)UAC code: 600023 (Autumn session, Spring session, Spring session)
CRICOS code: 087735G
Commonwealth supported place?: Yes
Load credit points: 144
Course EFTSL: 3
Location: City campus
Notes
Students who commenced the Bachelor of Communication (Public Communication) before 2022 can view their revised program of study here.
Overview
Career options
Innovation and Transdisciplinary program
Course intended learning outcomes
Admission requirements
Inherent requirements
External articulation
Course duration and attendance
Course structure
Course completion requirements
Course diagram
Course program
Honours
Professional recognition
Other information
Overview
The Strategic Communication course at UTS will develop students’ skills and knowledge for work in creative advertising, strategic public relations and the fast expanding related areas. Formerly known as ‘Public Communication’, the industry-focussed Bachelor of Communication (Strategic Communication) is taught by practitioners and leading researchers in the field, helping students to build the skills they need to enter the dynamic and diverse global communication industry. Students research, design and produce campaigns for issues and organisations, as well as develop their copywriting, media liaison and writing skills for digital, traditional and social media. They gain an understanding of the practical and theoretical bases for the work they do and its application to a variety of industries – from environmental to music to banking organisations – within the social, economic and political contexts in which they operate.
The knowledge and skills developed in the Bachelor of Communication (Strategic Communication) are designed to produce effective, ethical and qualified communication professionals and are transferable to a range of work environments and. Students produce course work that provides them with an array of material for a portfolio to show potential employers.
Career options
To increase career flexibility, students can add a second major from five of the other majors offered in the Bachelor of Communication, and build further skills and portfolios that equip them for a range of work options in media and communication. These courses give students practical and transferrable skills for the expanding media industries.
Career options include communication strategist, advertising account executive, advertising copywriter, social media strategist, community relations manager, marketing communication specialist, media liaison officer, political media advisor, public relations consultant, publicity officer, and many more.
Innovation and Transdisciplinary program
Transdisciplinary Electives at UTS Employers tell us the skills our graduates acquire from undertaking a Transdisciplinary Elective sets them apart from the crowd. That’s why we have embedded this program into every undergraduate degree. All you need to do is choose the Elective that inspires you the most. Transdisciplinary Electives integrate knowledge from multiple disciplines, allowing you to approach complex problems from a range of perspectives. By combining methods and insights from various disciplines, transdisciplinary learning often leads to breakthrough ideas and creative innovations that may not be possible within the confines of a single discipline. If you find yourself rapt by the world of innovation – you can pair your core degree with a Diploma in Innovation, graduating with two qualifications in the same timeframe. In both instances, you’ll work on a real-world challenge presented by an industry partner organisation – partners who often create career pathways for our graduates. * Excludes students concurrently enrolled in the Bachelor of Creative Intelligence and Innovation.Course intended learning outcomes
This course engages with the following Course Intended Learning Outcomes (CILOs), which are tailored to the Graduate Attributes set for all graduates of the Faculty of Arts and Social Sciences:
| 1.1 | Act in a professional manner appropriate to communication industries |
| 1.2 | Apply theoretically informed understandings of communication industries to independent and collaborative projects across a range of media |
| 2.1 | Employ appropriate research and inquiry skills to independently gather, organise and analyse information across diverse platforms |
| 2.2 | Act as reflexive critical thinkers and innovative creative practitioners who evaluate their own and others' work |
| 3.1 | Demonstrate a strong awareness, knowledge of, and sensitivity to, diversity, equity and global contexts |
| 4.1 | Apply knowledge of Indigenous issues in professional practices and engage responsibly in communicating with and about Indigenous people and communities |
| 5.1 | Analyse and act ethically in the personal, political and professional contexts of civil society |
| 6.1 | Exemplify effective and appropriate communication in different communication industry contexts |
| 6.2 | Utilise digital literacy and production skills across a range of media |
Admission requirements
Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.
The English proficiency requirement for international students or local applicants with international qualifications is: IELTS Academic: 6.5 overall with a writing score of 6.0; or TOEFL iBT: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.
Eligibility for admission does not guarantee offer of a place.
International students
Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
Inherent requirements
Inherent requirements are academic and non-academic requirements that are essential to the successful completion of a course. For more information about inherent requirements and where prospective and current students can get assistance and advice regarding these, see the UTS Inherent requirements page.
Prospective and current students should carefully read the Inherent Requirements Statement below and consider whether they might experience challenges in successfully completing this course.
UTS will make reasonable adjustments to teaching and learning, assessment, professional experiences, course related work experience and other course activities to facilitate maximum participation by students with disabilities, carer responsibilities, and religious or cultural obligations in their courses.
For course specific information see the Communication Inherent (Essential) Requirements Statement.
External articulation
The Faculty of Arts and Social Sciences has established credit recognition packages with the following institutions:
- UTS College: Diploma of Communication
- Nanyang Polytechnic, Singapore
- Temasek Polytechnic, Singapore
- Ngee Ann Polytechnic, Singapore
Course duration and attendance
This course is offered on a three-year, full-time basis.
Course structure
Students must complete 144 credit points consisting of 24 credit points of core subjects, a 48-credit-point major, a potential 48-credit-point second major and 24 credit points of electives.
Industrial training/professional practice
Many assignments are practice-based and all are relevant to understanding and working in the industry. Students have the opportunity to undertake a professional internship in an organisation involved in strategic communication.
Course completion requirements
| STM91104 Communication core | 24cp | |
| MAJ09480 Strategic Communication | 48cp | |
| CBK92062 Elective Choice | 24cp | |
| CBK92095 Second Major/ Electives | 48cp | |
| Total | 144cp |
Course diagram
Course program
Typical course programs are shown below for students commencing in either Autumn or Spring session who are completing 8 credit point elective subjects. Students also have the option to complete 6 credit point elective subjects under CBK92062 Elective Choice instead.
All students choose a second major stream when enrolling in their first session. This 18 credit point stream consists of three major subjects from another major (excluding Media Arts and Production).
Students who choose not to continue with their second major choice can continue in their course by choosing 30 credit points of electives (i.e., five 6 credit point subjects) - this should be requested via eRequest.
| Autumn commencing | ||
| Year 1 | ||
| Autumn session | ||
| 54000 Citizenship and Communication | 8cp | |
| 52660 Emergent Public Relations | 6cp | |
| 52661 Strategic Communication in Society | 6cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92089 Stream choice | 18cp | |
| Spring session | ||
| 54001 Digital Literacies | 8cp | |
| 52662 Creative Advertising | 6cp | |
| Select 12 credit points from the following: | 12cp | |
| CBK92089 Stream choice | 18cp | |
| Year 2 | ||
| Autumn session | ||
| 54002 Communicating Difference | 8cp | |
| 52663 Strategic Communication Design | 6cp | |
| 52664 Branding and Reputation | 6cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92083 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Spring session | ||
| 52665 Multimodal Storytelling | 6cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK92062 Elective Choice | 24cp | |
| Select 12 credit points from the following: | 12cp | |
| CBK92083 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Year 3 | ||
| Autumn session | ||
| 52666 Engagement in Organisations | 6cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92083 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK92062 Elective Choice | 24cp | |
| Spring session | ||
| 52667 The Agency | 6cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92083 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK92062 Elective Choice | 24cp | |
| Spring commencing | ||
| Year 1 | ||
| Spring session | ||
| 54001 Digital Literacies | 8cp | |
| 52661 Strategic Communication in Society | 6cp | |
| 52662 Creative Advertising | 6cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92089 Stream choice | 18cp | |
| Year 2 | ||
| Autumn session | ||
| 54000 Citizenship and Communication | 8cp | |
| 52660 Emergent Public Relations | 6cp | |
| Select 12 credit points from the following: | 12cp | |
| CBK92089 Stream choice | 18cp | |
| Spring session | ||
| 52664 Branding and Reputation | 6cp | |
| 52665 Multimodal Storytelling | 6cp | |
| Select 12 credit points from the following: | 12cp | |
| CBK92083 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Year 3 | ||
| Autumn session | ||
| 52663 Strategic Communication Design | 6cp | |
| 52666 Engagement in Organisations | 6cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92083 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK92062 Elective Choice | 24cp | |
| Spring session | ||
| 52667 The Agency | 6cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92083 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK92062 Elective Choice | 24cp | |
| Year 4 | ||
| Autumn session | ||
| 54002 Communicating Difference | 8cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92083 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK92062 Elective Choice | 24cp | |
Honours
The Bachelor of Communication (Honours) (C09047) is available to eligible students with an additional one year of full-time study.
Professional recognition
This course has professional recognition from the Public Relations Institute of Australia.
Other information
Further information is available from the UTS Student Centre on:
telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222
Ask UTS