C04413v3 Master of Digital Marketing
Award(s): Master of Digital Marketing (MDMktg)Commonwealth supported place?: No
Load credit points: 72
Course EFTSL: 2
Location: Online campus
Notes
This course is offered fully online.
This course is not offered to international students.
Overview
Course aims
Career options
Course intended learning outcomes
Admission requirements
Pathway course
Inherent requirements
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Other information
Overview
The UTS Online Master of Digital Marketing is a multi-disciplinary course uniquely designed for professionals eager to advance in digital marketing, addressing the field's rapid evolution due to technological advancements. Stand out by choosing a course that blends business acumen with creative arts, equipping students with a forward-thinking marketing approach.
Stand out with a curriculum that merges UTS Business School's expertise with insights from the Faculty of Arts and Social Sciences. Gain practical skills in data-driven marketing, ready to be applied instantly in any sector.
Benefit from the flexibility of part-time, online study, allowing students to work full-time while enhancing their career. Learn through a blend of interactive content, real-world case studies, and collaborative projects, all designed to fit their busy schedule.
The UTS Master of Digital Marketing fosters a deep understanding of customer needs, market dynamics, data-driven and ethical strategies, equipping graduates with the essential skills to lead strategy and build lasting customer relationships to thrive in today's competitive business environment.
Course aims
This course develops students' learning agility to secure a career in a world where it is essential to develop a deep understanding of the market and customers. Demand for digital marketing professionals is rapidly growing across industries, broadening career opportunities like never before. This course develops students' abilities in identifying the opportunities and challenges in marketing and digital strategy, and examining their impacts to generate actionable business solutions, applying critical and strategic thinking to digital strategy decision-making, and conveying business information effectively.
Career options
Career options are incredibly varied as most companies across all industries need to understand their customers and respond, ethically, to harness the most valuable customers. Graduates from this program continue to develop their marketing career or if they are an experienced marketer they will upgrade their knowledge in the tools and application of leading digital marketing strategies.
Course intended learning outcomes
| 1.1 | Create and justify innovative solutions utilising advanced digital marketing techniques to address complex business problems. |
| 2.1 | Communicate collaboratively derived digital marketing ideas, decisions and strategies clearly and persuasively to diverse audiences. |
| 3.1 | Lead ethical and sustainable digital marketing practices, applying the principles of sustainability, equity, and social responsibility. |
| 4.1 | Integrate expert technological, professional, and strategic skills in professional digital marketing practice. |
| 5.1 | Design professional frameworks to inform own data practices to work ethically for and with Indigenous Australians as digital marketing professionals. |
Admission requirements
To be eligible for admission to this course, applicants must meet the following criteria.
Applicants must have one of the following:
- Completed Australian bachelor's degree or higher qualification, or overseas equivalent, in a related field of study with more than 75% of all subjects completed at pass level (conceded pass not included)
OR
- Completed Australian bachelor's degree or higher qualification, or overseas equivalent, in any field of study with more than 75% of all subjects completed at pass level (conceded pass not included) AND a minimum of 2 years full-time, or equivalent part-time, relevant professional experience
Related fields of study:
Accounting, Banking, Commerce, Economics, Finance, Management, Marketing, Project Management or other related field of study (e.g. Multimedia or Photomedia) with sufficient background in marketing tools and technologies
Relevant marketing professional experience:
Advertising Manager, Media Professional, Sales and Marketing Manager or Professional, Public Relations Manager and Professional or Sales Representatives and Agents
Applicants who do not meet the criteria above should consider applying for C11306 Graduate Certificate in Digital Marketing or C11345 Graduate Certificate in Marketing and Digital Strategy.
Supporting documentation to be submitted with the application
For applicants who need to demonstrate work experience:
- Curriculum Vitae AND Statement of service in one of the following formats:
- A 'Statement of Service' provided by the employer
- A completed 'UTS statement of service’ signed by the employer
- A statutory declaration confirming work experience (for Australian Residents only)
- An official letter from the applicant’s accountant or solicitor on their company letterhead confirming the applicant’s work experience or engagement with the business, duration of operations, and the nature of the business
- A business certificate of registration in original language and English (e.g. provision of ASIC documentation or ABN or similar documentation for Australian Businesses)
The English proficiency requirement for local applicants with international qualifications is: IELTS Academic: 6.5 overall with a writing score of 6.0; or TOEFL iBT: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.
Eligibility for admission does not guarantee offer of a place.
Pathway course
Students who do not meet the requirements to gain entry into the Master of Digital Marketing may be eligible for entry into the Graduate Certificate in Digital Marketing (C11306). Satisfactory completion of the UTS Graduate Certificate, allows students to articulate into the Master of Digital Marketing.
Inherent requirements
Inherent requirements are academic and non-academic requirements that are essential to the successful completion of a course. For more information about inherent requirements and where prospective and current students can get assistance and advice regarding these, see the UTS Inherent requirements page.
Prospective and current students should carefully read the Inherent Requirements Statement below and consider whether they might experience challenges in successfully completing this course.
UTS will make reasonable adjustments to teaching and learning, assessment, professional experiences, course related work experience and other course activities to facilitate maximum participation by students with disabilities, carer responsibilities, and religious or cultural obligations in their courses.
For course specific information see the UTS Business School Inherent Requirements Statement.
Recognition of prior learning
Students in the Master of Digital Marketing are not granted exemptions for any prior studies.
Course duration and attendance
The course can be completed in a minimum of two years of online study (i.e., 1 x 6 credit point subject per session over 12 x 7-week teaching sessions). A 6 credit point subject requires an average of 15-20 hours of study per week.
Approval to study more than one six-credit point subject per session will be subject to Faculty approval.
Course structure
The course comprises a total of 72 credit points and consists of a combination of ten core and two elective subjects.
Course completion requirements
| 240729 Digital Marketing Today | 6cp | |
| 240710 Digital Consumer Behaviour | 6cp | |
| 240715 Data-Driven Marketing | 6cp | |
| 240730 Omnichannel Marketing Strategy | 6cp | |
| STM91938 Digital Marketing (Level 2) | 24cp | |
| STM91939 Digital Marketing (Level 3) | 24cp | |
| Total | 72cp |
Course program
For a tailored study program, download a course guide and speak to a UTS Online Student Enrolment Advisor about entering in any one of the six admission points per year to study fully online.
Articulation with UTS courses
This course is part of an articulated program comprising the Graduate Certificate in Digital Marketing (C11306) and the Master of Digital Marketing.
Other information
For more information, speak to a UTS Online Student Enrolment Advisor:
telephone 1300 477 423
email enquire@studyonline.uts.edu.au
UTS Online