University of Technology Sydney

C04413v1 Master of Digital Marketing

Award(s): Master of Digital Marketing (MDMktg)
Commonwealth supported place?: No
Load credit points: 72
Course EFTSL: 1.5
Location: Online campus

Notes

This course is offered fully online.

This course is not offered to international students.


Overview
Course aims
Career options
Course intended learning outcomes
Admission requirements
Pathway course
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Other information

Overview

The UTS Online Master of Digital Marketing is a unique multi-disciplinary program of study in digital marketing. With subjects drawn from UTS Business School and the Faculty of Arts and Social Sciences, you will be provided with a course structure that is designed for data-driven and creative marketing professionals who want to prepare for the future of digital marketing.

The course is delivered 100% online part-time, enabling you to continue to work full-time while attaining the digital marketing skills to take control of your career. Apply the skills you learn in the course immediately at work, regardless of your industry.

The UTS Online Master of Digital Marketing is tailored to professionals who want to increase their skills due to the fact that like many other occupations, marketing is undergoing significant changes accelerated by new technology and a fast-moving future.

Unique to UTS Online, this course is designed with busy full-time working professionals in mind, studying this 100% online course will help you to feel accomplished and supported at the same time.

Course aims

This course will develop your learning agility to secure a career in a world where it’s essential to develop a deep understanding of the market and your customers. Demand for digital marketing professionals is rapidly growing across industries, broadening career opportunities like never before.

Career options

Career options are incredibly varied as most companies across all industries need to understand their customer and respond, ethically, to harness the most valuable customers. Graduates from this program will continue to develop their marketing career or if you’re an experienced marketer you will upgrade your knowledge in the tools and application of digital marketing strategies.

Course intended learning outcomes

1.1 Integrate advanced knowledge of current digital marketing techniques with business practices to generate actionable business solutions
2.1 Evaluate relevance and contribution of advanced digital marketing techniques to analyse business issues and apply critical thinking and creativity to integrate the solutions in decision making that reflect inclusivity, diversity and Indigenous perspectives
3.1 Convey business information effectively with all stakeholders to achieve desired business outcome
3.2 Interact with colleagues and stakeholders to work effectively to achieve desired business outcomes
4.1 Critically evaluate and apply principles of ethics, sustainability and social responsibility, as well as Indigenous values, to decisions in digital marketing contexts and their application to achieve business outcomes
5.1 Demonstrate expert technical and adaptive skills in digital marketing relevant to business contexts

Admission requirements

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

Minimum Academic Requirement: The previous qualification must be in a related field, within the business discipline.

All applicants who do not meet the minimum academic requirement may still be considered on the basis of:
• a minimum of at least two years full time, or equivalent, relevant work experience in the marketing field.

The relevant work experience must be demonstrated through a C.V. and a Statement of Service, confirming the dates of employment and the position held within the organisation.

The English proficiency requirement for local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

Pathway course

Students who do not meet the requirements to gain entry into the Master of Digital Marketing may be eligible for entry into the Graduate Certificate in Digital Marketing (C11306). Satisfactory completion of the UTS Graduate Certificate, allows students to articulate into the Master of Digital Marketing.

Recognition of prior learning

Students in the Master of Digital Marketing are not granted exemptions for any prior studies.

Course duration and attendance

The course is offered online on a part-time basis.

Course structure

The course comprises a total of 72 credit points and consists of a combination of ten core and two elective subjects.

Course completion requirements

240729 Digital Marketing Today 6cp
240710 Digital Consumer Behaviour 6cp
240715 Data-Driven Marketing 6cp
570101 Branding in the Digital World 6cp
STM91481 Digital Marketing (Level 2) 18cp
STM91482 Digital Marketing (Level 3) 18cp
Select 12 credit points of options: 12cp
CBK91896 Elective (Digital Marketing)6cp 
240753 Customer Analytics6cp 
240742 Managing Digital Offerings and Innovation6cp 
Total 72cp

Course program

A typical course program is provided below, showing the recommended study sequence to ensure completion of the course within the expected duration. Refer to the Timetable Planner for confirmation of availability.

Session 5 commencing
Year 1
Session 5
240729 Digital Marketing Today   6cp
Session 6
240710 Digital Consumer Behaviour   6cp
Year 2
Session 1
240715 Data-Driven Marketing   6cp
Session 2
570101 Branding in the Digital World   6cp
Session 3
Select 6 credit points of options   6cp
Session 4
240713 Digital Platforms   6cp
Session 5
570100 Data Ethics and Regulation   6cp
Session 6
570102 Engaging Audiences   6cp
Year 3
Session 1
Select 6 credit points of options   6cp
Session 2
240730 Omnichannel Marketing Strategy   6cp
Session 3
240725 Emerging Technologies and Marketing   6cp
Session 4
240790 Business Project: Digital Marketing   6cp
Session 6 commencing
Year 1
Session 6
240710 Digital Consumer Behaviour   6cp
Year 2
Session 1
240715 Data-Driven Marketing   6cp
Session 2
570101 Branding in the Digital World   6cp
Session 3
240729 Digital Marketing Today   6cp
Session 4
240713 Digital Platforms   6cp
Session 5
570100 Data Ethics and Regulation   6cp
Session 6
570102 Engaging Audiences   6cp
Year 3
Session 1
Select 6 credit points of options   6cp
Session 2
240730 Omnichannel Marketing Strategy   6cp
Session 3
240725 Emerging Technologies and Marketing   6cp
Session 4
240790 Business Project: Digital Marketing   6cp
Session 5
Select 6 credit points of options   6cp

Articulation with UTS courses

This course is part of an articulated program comprising the Graduate Certificate in Digital Marketing (C11306) and the Master of Digital Marketing.

Other information

Further information is available from the UTS Business School on:

telephone 1300 ask UTS (1300 275 887)
email business@uts.edu.au
Business (Postgraduate)