C11345v3 Graduate Certificate in Marketing and Digital Strategy
Award(s): Graduate Certificate in Marketing and Digital Strategy (GradCertMktgDStrat)Commonwealth supported place?: No
Load credit points: 24
Course EFTSL: 0.5
Location: Online campus
Notes
This course is offered fully online.
This course is not offered to international students.
Overview
Course aims
Career options
Course intended learning outcomes
Admission requirements
Inherent requirements
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Other information
Overview
Targeted at marketing professionals and those aspiring to enter the field, this course offers essential skills for success in today's dynamic digital landscape. Choose this program to master core marketing competencies and excel in challenging conditions through practical, industry-aligned learning.
Distinctive for its focus on real-world application, the UTS Online Graduate Certificate in Marketing and Digital Strategy bridges the gap to a Master's degree, even for those without a marketing background. Students gain expertise in marketing fundamentals, digital strategies, and customer engagement, enhancing their career prospects.
Experience flexible, fully online learning tailored for full-time workers, ensuring students can advance professionally without compromising their current role.
The UTS Graduate Certificate in Digital Marketing and Strategy fosters both achievement and support, preparing students for the demands of modern marketing roles.
Course aims
This course develops students’ learning agility to secure a career in a world where it is essential to have a deep understanding of the market and customers. Demand for digital marketing professionals is rapidly growing across industries, broadening career opportunities like never before. This course develops students’ abilities in identifying the opportunities and challenges in marketing and digital strategy and examining their impacts to generate actionable business solutions, applying critical and creative strategic thinking to marketing and digital strategy decision-making, and conveying business information effectively.
Career options
Career options include a promotion or career switch to Marketing Specialist, Marketing Associate, Product Manager, Digital Marketing Specialist. Outcomes include confidently working in the digital marketing function within an organisation and confidently using modern marketing ideologies and practices that align with business objectives.
Course intended learning outcomes
| 1.1 | Evaluate innovative solutions utilising specialised digital marketing techniques and strategies to address marketing problems. |
| 2.1 | Communicate collaboratively derived digital marketing ideas and strategies clearly to diverse audiences. |
| 3.1 | Apply principles of sustainability, equity, and social responsibility to digital marketing practice. |
| 4.1 | Apply specialised technological and strategic skills in professional digital marketing practice. |
| 5.1 | Critically analyse and apply ethical professional practices to work for and with Indigenous Australians as marketing professionals. |
Admission requirements
To be eligible for admission to this course, applicants must meet the following criteria.
Applicants must have one of the following:
- Completed Australian bachelor's degree or higher qualification, or overseas equivalent, in a related field of study with more than 75% of all subjects completed at pass level (conceded pass not included)
OR
- A minimum of 4 years full-time or equivalent part-time, relevant post-secondary professional experience AND a general capacity to undertake tertiary education
Applicants with a completed bachelor's degree who do not meet the criteria above may be considered with more than 60% of all subjects completed at pass level (conceded pass not included) and a minimum of 2 years full-time, or equivalent part-time, relevant post-degree professional experience.
Relevant professional experience refers to any current work experience in which you have developed skills, knowledge, and competencies directly related to the course for which you are applying. This includes roles such as managers, professionals, technicians, community, personal service, clerical, administrative, or sales workers across various industries.
Supporting documentation to be submitted with the application
For applicants who need to demonstrate work experience:
- Curriculum Vitae AND Statement of service in one of the following formats:
- A 'Statement of Service' provided by the employer
- A completed 'UTS statement of service’ signed by the employer
- A statutory declaration confirming work experience (for Australian Residents only)
- An official letter from the applicant’s accountant or solicitor on their company letterhead confirming the applicant’s work experience or engagement with the business, duration of operations, and the nature of the business
- A business certificate of registration in original language and English (e.g. provision of ASIC documentation or ABN or similar documentation for Australian Businesses)
The English proficiency requirement for local applicants with international qualifications is: IELTS Academic: 6.5 overall with a writing score of 6.0; or TOEFL iBT: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.
Eligibility for admission does not guarantee offer of a place.
Inherent requirements
Inherent requirements are academic and non-academic requirements that are essential to the successful completion of a course. For more information about inherent requirements and where prospective and current students can get assistance and advice regarding these, see the UTS Inherent requirements page.
Prospective and current students should carefully read the Inherent Requirements Statement below and consider whether they might experience challenges in successfully completing this course.
UTS will make reasonable adjustments to teaching and learning, assessment, professional experiences, course related work experience and other course activities to facilitate maximum participation by students with disabilities, carer responsibilities, and religious or cultural obligations in their courses.
For course specific information see the UTS Business School Inherent Requirements Statement.
Recognition of prior learning
Students in the Graduate Certificate in Marketing and Digital Strategy are not granted exemptions for any prior studies.
Course duration and attendance
The course can be completed in a minimum of eight months online study (i.e.. 1 x 6 credit points subject per session over 4 x 7-week teaching sessions). A 6 credit point subject requires an average of 15-20 hours of study per week.
Approval to study more than one six-credit point subject per session will be subject to Faculty approval.
Course structure
The course comprises a total of 24 credit points.
Course completion requirements
| 240834 Marketing in the Age of Technology | 6cp | |
| 240701 Consumer Insights | 6cp | |
| Select 12 credit points of options: | 12cp | |
| 240715 Data-Driven Marketing | 6cp | |
| 240710 Digital Consumer Behaviour | 6cp | |
| 240729 Digital Marketing Today | 6cp | |
| 240730 Omnichannel Marketing Strategy | 6cp | |
| Total | 24cp |
Course program
For a tailored study program, download a course guide and speak to a UTS Online Student Enrolment Advisor about entering in any one of the six admission points per year to study fully online.
Articulation with UTS courses
This course is part of an articulated program comprising the Graduate Certificate in Marketing and Digital Strategy and the Master of Digital Marketing (C04413).
The completed subjects 240700 Customer-Centric Marketing and 240701 Consumer Insights will be credited as electives within the Master of Digital Marketing (C04413).
Other information
For more information, speak to a UTS Online Student Enrolment Advisor:
telephone 1300 477 423
email enquire@studyonline.uts.edu.au
UTS Online