University of Technology Sydney

C11345v2 Graduate Certificate in Marketing and Digital Strategy

Award(s): Graduate Certificate in Marketing and Digital Strategy (GradCertMktgDStrat)
Commonwealth supported place?: No
Load credit points: 24
Course EFTSL: 0.5
Location: Online campus

Notes

This course is offered fully online.

This course is not offered to international students.


Overview
Course aims
Career options
Course intended learning outcomes
Admission requirements
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Other information

Overview

The UTS Online Graduate Certificate in Marketing and Digital Strategy provides the expertise to succeed as a marketing professional in today’s fast-paced environment. This course equips students with core marketing capabilities for today’s hyperconnected world and provides the skills necessary to excel under increasingly challenging marketing conditions. The course focuses on real-world application of knowledge, drawing on best practices from industry and academia, which builds the key competencies for a range of marketing-related roles.

The UTS Online Graduate Certificate in Marketing and Digital Strategy provides an alternative pathway into the Master of Digital Marketing for applicants without a marketing undergraduate degree. The program provides an opportunity for students to enter or progress further into Marketing and Digital Marketing with entry-level marketing experience or some business experience.

Unique to UTS Online, this course is designed with busy full-time working professionals in mind; studying this fully online course helps students to feel accomplished and supported at the same time.

Course aims

This course develops students’ learning agility to secure a career in a world where it is essential to have a deep understanding of the market and customers. Demand for digital marketing professionals is rapidly growing across industries, broadening career opportunities like never before. This course develops students’ abilities in identifying the opportunities and challenges in marketing and digital strategy and examine their impacts to generate actionable business solutions, applying critical and creative thinking to marketing and digital strategy decision making, and conveying business information effectively.

Career options

Career options include a promotion or career switch to Marketing Specialist, Marketing Associate, Product Manager, Digital Marketing Specialist. Outcomes include confidently working in the digital marketing function within an organisation and confidently using modern marketing ideologies and practices that align with business objectives.

Course intended learning outcomes

1.1 Apply digital marketing techniques to address business issues and integrate the solutions in decision making that reflect inclusivity, diversity and Indigenous perspectives
2.1 Communicate ideas, decisions and strategies clearly and apply interpersonal skills that are sensitive to diverse people, cultures and contexts
3.1 Demonstrate understanding of ethical and social responsibility, sustainability, and cultural diversity, including knowledge of Indigenous values, to digital marketing practice
4.1 Identify the opportunities and challenges in marketing and digital strategy and examine their impacts. Integrate creative solutions to generate actionable business solutions

Admission requirements

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

Applicants who do not meet the minimum academic requirement may still be considered on the basis of a minimum of four years full time, or equivalent, relevant work experience.

The relevant work experience must be demonstrated through a C.V. and a Statement of Service, confirming the dates of employment and the position held within the organisation.

The English proficiency requirement for local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

Recognition of prior learning

Students in the Graduate Certificate in Marketing and Digital Strategy are not granted exemptions for any prior studies.

Course duration and attendance

The course is offered on a part-time basis.

Course structure

The course comprises a total of 24 credit points.

Course completion requirements

240700 Customer-Centric Marketing 6cp
240701 Consumer Insights 6cp
Select 12 credit points of options: 12cp
570101 Branding in the Digital World6cp 
240715 Data-Driven Marketing6cp 
240710 Digital Consumer Behaviour6cp 
240729 Digital Marketing Today6cp 
Total 24cp

Course program

A typical course program is provided below, showing the recommended study sequence to ensure completion of the course within the expected duration. Refer to the Timetable Planner for confirmation of availability.

The detailed course program is available at study plan management.

Articulation with UTS courses

This course is part of an articulated program comprising the Graduate Certificate in Marketing and Digital Strategy and the Master of Digital Marketing (C04413).

The completed subjects 240700 Customer-Centric Marketing and 240701 Consumer Insights will be credited as electives within the Master of Digital Marketing (C04413).

Other information

For more information, download a course guide and speak to a UTS Online Student Enrolment Advisor:

telephone 1300 477 423
email enquire@studyonline.uts.edu.au
UTS Online