University of Technology Sydney

C11306v3 Graduate Certificate in Digital Marketing

Award(s): Graduate Certificate in Digital Marketing (GradCertDMktg)
Commonwealth supported place?: No
Load credit points: 24
Course EFTSL: 0.5
Location: Online campus

Notes

This course is offered fully online.

This course is not offered to international students.


Overview
Course aims
Career options
Course intended learning outcomes
Admission requirements
Inherent requirements
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Other information

Overview

The UTS Online Graduate Certificate in Digital Marketing is a multi-disciplinary program uniquely designed for professionals seeking to enhance their digital marketing expertise.

Leveraging the expertise of UTS Business School, the Digital Marketing Program covers cutting-edge topics and focuses on the growing demand for understanding the digital consumer behaviour and omnichannel experiences, facilitated by the power of data-driven market insights.

Benefit from the flexibility of part-time, online study, allowing students to balance their professional commitments while advancing their career. Through interactive content, real-world case studies, and collaborative projects, this certificate program prepares students to evaluate and integrate advanced technological, professional, and strategic skills in professional digital marketing practice.

The UTS Graduate Certificate in Digital Marketing equips graduates with the essential skills to lead strategy and build lasting customer relationships to thrive in today's competitive business environment.

Course aims

This course develops learning agility to secure a career in a world where it is essential to develop a deep understanding of the market and customers. Demand for digital marketing professionals is rapidly growing across industries, broadening career opportunities like never before. This course develops students’ abilities in identifying opportunities and challenges in digital strategy, and examining their impacts to generate actionable business solutions, applying critical and strategic thinking to marketing and digital strategy decision-making, and conveying business information effectively.

Career options

Career options are incredibly varied as most companies across all industries need to understand their customers and respond ethically to harness the most valuable customers. Graduates from this program continue to develop their marketing career or, if they are an experienced marketer they will upgrade their knowledge in the tools and application of digital marketing strategies.

Course intended learning outcomes

1.1 Evaluate innovative solutions utilising specialised digital marketing techniques to address business problems.
2.1 Communicate collaboratively derived digital marketing ideas, decisions and strategies clearly to diverse audiences.
3.1 Apply principles of sustainability, equity, and social responsibility to digital marketing practice.
4.1 Apply specialised technological, professional, and strategic skills in digital marketing practice.
5.1 Apply ethical data practices to work for and with Indigenous Australians as digital marketing professionals.

Admission requirements

To be eligible for admission to this course, applicants must meet the following criteria.

Applicants must have one of the following:

  • Completed Australian bachelor's degree or higher qualification, or overseas equivalent, in a related field of study with more than 75% of all subjects completed at pass level (conceded pass not included)

OR

  • Completed Australian bachelor's degree or higher qualification, or overseas equivalent, in any field of study with more than 75% of all subjects completed at pass level (conceded pass not included) AND a minimum of 2 years full-time, or equivalent part-time, relevant post-degree marketing professional experience

OR

  • Completed Australian bachelor's degree or higher qualification, or overseas equivalent, in a related field of study AND a minimum of 2 years full-time, or equivalemt part-time, relevant post-degree marketing professional experience

OR

  • A minimum of 4 years full-time or equivalent part-time, relevant post-secondary marketing professional experience AND a general capacity to undertake tertiary education

Related fields of study:

Accounting, Banking, Commerce, Economics, Finance, Management, Marketing, Project Management or other related field of study (e.g. Multimedia or Photomedia) with sufficient background in marketing tools and technologies

Relevant marketing professional experience:

Advertising Manager, Media Professional, Sales and Marketing Manager or Professional, Public Relations Manager and Professional or Sales Representatives and Agents

Applicants who do not meet the criteria above should consider applying for C11345 Graduate Certificate in Marketing and Digital Strategy.

Supporting documentation to be submitted with the application

For applicants who need to demonstrate work experience:

  • Curriculum Vitae AND Statement of service in one of the following formats:
    • A 'Statement of Service' provided by the employer
    • A completed 'UTS statement of service’ signed by the employer
    • A statutory declaration confirming work experience (for Australian Residents only)
    • An official letter from the applicant’s accountant or solicitor on their company letterhead confirming the applicant’s work experience or engagement with the business, duration of operations, and the nature of the business
    • A business certificate of registration in original language and English (e.g. provision of ASIC documentation or ABN or similar documentation for Australian Businesses)

The English proficiency requirement for local applicants with international qualifications is: IELTS Academic: 6.5 overall with a writing score of 6.0; or TOEFL iBT: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.

Eligibility for admission does not guarantee offer of a place.

Inherent requirements

Inherent requirements are academic and non-academic requirements that are essential to the successful completion of a course. For more information about inherent requirements and where prospective and current students can get assistance and advice regarding these, see the UTS Inherent requirements page.

Prospective and current students should carefully read the Inherent Requirements Statement below and consider whether they might experience challenges in successfully completing this course.

UTS will make reasonable adjustments to teaching and learning, assessment, professional experiences, course related work experience and other course activities to facilitate maximum participation by students with disabilities, carer responsibilities, and religious or cultural obligations in their courses.

For course specific information see the UTS Business School Inherent Requirements Statement.

Recognition of prior learning

Students in the Graduate Certificate of Digital Marketing are not granted exemptions for any prior studies.

Course duration and attendance

The course can be completed in a minimum of eight months online study (i.e., 1 x 6 credit points subject per session over 4 x 7-week teaching sessions). A 6 credit point subject requires an average of 15-20 hours of study per week.
Approval to study more than one six-credit point subject per session will be subject to Faculty approval.

Course structure

The course comprises a total of 24 credit points.

Course completion requirements

240729 Digital Marketing Today 6cp
240710 Digital Consumer Behaviour 6cp
240715 Data-Driven Marketing 6cp
240730 Omnichannel Marketing Strategy 6cp
Total 24cp

Course program

For a tailored study program, download a course guide and speak to a UTS Online Student Enrolment Advisor about entering in any one of the six admission points per year to study fully online.

Articulation with UTS courses

This course is part of an articulated program comprising the Graduate Certificate in Digital Marketing, and the Master of Digital Marketing (C04413).

Other information

For more information, speak to a UTS Online Student Enrolment Advisor:

telephone 1300 477 423
email enquire@studyonline.uts.edu.au
UTS Online