570101 Branding in the Digital World6cp
Requisite(s): ((240700 Customer-Centric Marketing AND 240701 Consumer Insights) OR 240834 Marketing in the Age of Technology )
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
This subject focuses on brands in the digital space. It explores the principles of branding and how the online environment has shaped and impacted brand management due to the multiple touchpoints of the digital?customer journey. By the end of the session, students gain a better understanding of branding strategies in the digital environment.
Session 4, Online campus
The subject is usually offered in these sessions. To confirm availability check the UTS Timetable Planner.
Detailed subject description.