University of Technology Sydney

570101 Branding in the Digital World

6cp
There are course requisites for this subject. See access conditions.

Description

This subject focuses on brands in the digital space. It explores the principles of branding and how the digital customer journey has impacted brand management. Students will gain a better understanding of brand and branding strategies in the digital environment.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.