University of Technology Sydney

570101 Branding in the Digital World

6cp
Requisite(s): 240700 Customer-Centric Marketing AND 240701 Consumer Insights
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.

Description

This subject focuses on brands in the digital space. It explores the principles of branding and how the online environment has shaped and impacted brand management due to the multiple touchpoints of the digital?customer journey. By the end of the session, students gain a better understanding of branding strategies in the digital environment.

Typical availability

Session 4, Online campus

The subject is usually offered in these sessions. To confirm availability check the UTS Timetable Planner.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.