University of Technology Sydney

570101 Branding in the Digital World

There are course requisites for this subject. See access conditions.


This subject focuses on brands in the digital space. It explores the principles of branding and how the online environment has shaped and impacted brand management due to the multiple touchpoints of the digital?customer journey. By the end of the session, students gain a better understanding of branding strategies in the digital environment.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.