STM91922 Core Subjects (Strategic Communication)
| 57604 Communication Theory and Practice | 6cp | ||
| 57605 Foundations in Strategic Communication | 6cp | ||
| 57606 Strategic Communication Planning and Management | 6cp | ||
| 57607 Ethics, Responsibility and Sustainability | 6cp | ||
| 57608 Finding Insights for Understanding Audiences | 6cp | ||
| 57609 Creative Appeals in Advertising | 6cp | ||
| 57610 Risk, Issue and Crisis Communication | 6cp | ||
| 57611 Stakeholder Engagement | 6cp | ||
| Total | 48cp |