57608 Finding Insights for Understanding Audiences
6cp; face to face seminars (week 1 to 5, week 12); workshops (week 7 to 9); consultations (week 10 to 11); lectures will be pre-recorded onlineRequisite(s): 57604 Communication Theory and Practice
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 57213 Understanding and Engaging Audiences AND 57808 Finding Insights for Understanding Audiences
Core
Postgraduate
Description
In this subject, students explore the processes of understanding audiences and generating insights through two communication research methods: key informant interviews and social media content analysis. These methods inform their understanding of audience interests, concerns, needs and behaviours to develop evidence-based recommendations for strategic communication. Students apply these methods to specific contexts and learn the value of integrating research into strategic communication projects to understand diverse audiences.
Typical availability
Spring session, City campus
Detailed subject description.