University of Technology Sydney

57606 Strategic Communication Planning and Management

6cp; weeks 1, 5- 8, and 11: 90-minute face-to-face seminars/workshops; weeks 3: 240-minute Saturday seminar; week 12: 120-minute seminar for final presentations; weeks 2, 4, 9 and 10 are self-paced learning via Canvas
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 57215 Strategic Communication and Integration

Core


Postgraduate

Description

This subject introduces students to strategic planning and management by public and private sector organisations. Students develop knowledge and skills for planning, designing, managing and evaluating strategic communication campaigns th­at involve a range of multimedia and multimodal communication activities to diverse stakeholders. Learning is interactive, blending theory with practical exercises to reinforce their understanding and application of these vital professional competencies.

Typical availability

Autumn session, City campus


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.