57609 Creative Appeals in Advertising

6cp; face to face weekly tutorials (weeks 1,2,3, 6,7,8 and 11,12); 2 x 4hr saturday workshops (week 4 and week 9); mix of pre-recorded lectures and f2f/ guest lectures
Requisite(s): 57606 Strategic Communication Planning and Management
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Core

Postgraduate

Description

In this subject students explore the appeals used in developing advertising messaging that is impactful and persuasive. They gain skills in identifying key attributes and articulating them through persuasive appeals, ensuring their message is both relevant to the target audience and creatively expressed. Learning involves hands-on practice in message development, fostering a blend of analytical and creative thinking to enhance their marketing proficiency.

Typical availability

Spring session, City campus

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.