57605 Foundations in Strategic Communication
6cp; a combination of online lectures, face to face workshops (90 minutes) and self-directed learning weeksThere are course requisites for this subject. See access conditions.
Core
Postgraduate
Description
This subject introduces students to key communications theory and how it applies in a professional context. Students explore how communication occurs, where it occurs and the factors which influence its success. In addition, students examine and critically evaluate how people access and consume information today. They become familiar with the multiple 'touchpoints' between organisations and their publics and the need for organisations to ensure consistency and complementation in their public communication. Students analyse the media representation and barriers for participation for Indigenous Australians, and consider the cultural competencies professionals need to acquire in order to ethically work with and for Indigenous Australians.
Typical availability
Autumn session, City campus
Spring session, City campus
Detailed subject description.