570011 Applied Research Methods
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Credit points: 6 cp
Result type: Grade and marks
Requisite(s): 570007 Communicating Risk, Issues, and Crises AND 570008 Organisational Storytelling and Engagement AND 570009 Contemporary Advertising
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Description
Well-designed and accurate research is a significant contributor to the success of communication initiatives. In this subject, students learn about methods of research used in strategic communication development. This subject purposely focusses on the research planning process with an emphasis on understanding the questions to ask of a research provider when commissioning research, as well as considering the methods used to answer research questions. The use of research methods is considered in the context of the evaluation framework for the communication activity.
Subject learning objectives (SLOs)
| a. | Differentiate research assumptions between qualitative and quantitative methodologies |
|---|---|
| b. | Identify challenges in researching contemporary audiences |
| c. | Select and apply appropriate methods to study contemporary audiences |
| d. | Develop audience engagement strategies based on insights from qualitative and quantitative data |