570009 Contemporary Advertising
6cp; OnlineRequisite(s): 570003 Understanding Communication in Society AND 992230 Intercultural and International Communication AND 570005 Emergent Communication Practices AND 570006 Driving Stakeholder Engagement
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Core - Strategic Communication
Postgraduate
Description
Advertising is one of the key methods which organisations use to be relevant and persuasive in the context of the contemporary use of paid media. Within the context of an integrated campaign for a brand or organisation, students explore how messages are developed from attributes and other features or other distinctive elements in a brand (product, service, or corporate entity). Students identify how the message provides a benefit to the target audience and apply techniques to articulate that benefit through an appeal, so it is impactful to the audience by being expressed in a creative way. Students are introduced to essential skills required in developing a clear brief for the development of advertising.
Typical availability
Session 6, ?Online campus
The subject is usually offered in these sessions. To confirm availability check the UTS Timetable Planner.
Detailed subject description.