570008 Organisational Storytelling and Engagement

Description

Within organisations, storytelling can be deployed to be an impactful tool for bringing people together, and importantly, uniting employees or other groups in the task of working towards a shared goal. This subject examines the importance of employee communication for building and supporting organisational culture, maintaining employee loyalty, and facilitating change. Students learn major methods and media used for organisational communication and employee engagement. Students critically analyse key factors that hinder and facilitate positive cultural and organisational changes. Students leverage these skills to develop ethical and effective internal communication projects that address a range of organisational changes such as mergers and acquisitions, leadership succession and technological disruption.