570010 Strategic Campaigns
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Credit points: 6 cp
Result type: Grade and marks
Requisite(s): 570007 Communicating Risk, Issues, and Crises AND 570008 Organisational Storytelling and Engagement AND 570009 Contemporary Advertising
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Description
An effective strategic campaign starts with effective planning process to inform the development of messages to be communicated and the techniques used to deploy those messages. In this subject, students explore the processes and purpose of strategic communication campaign planning. This includes learning about objective setting and evaluation frameworks, and the roles they play in strategic direction setting, and decision making. This includes setting roles of communication, establishing campaign frameworks and the importance of listening more than speaking. Students consider how and when integrating diversity, in terms of audiences, cultures, channels, are key to campaign development.
Subject learning objectives (SLOs)
| a. | Explain the knowledge and skills used in strategic communication |
|---|---|
| b. | Analyse and conceptualise advertising and public relations in innovative integrated ways |
| c. | Apply cultural competencies required by strategic communication professionals when working with and for Indigenous Australians |
| d. | Design communication that reflects integration and innovation |
| e. | Communicate clearly and professionally in writing and orally |