24769 Innovation and Creativity in Marketing
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Credit points: 6 cp
Subject level:
Postgraduate
Result type: Grade and marksRequisite(s): ((24734 Marketing Management OR 24834 Marketing Decision Making) AND 24710 Customer Experience and Behaviour)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Description
The development and commercialisation of new products and services is a core business function for most organisations and the sole focus of entrepreneurs. This subject develops a thorough understanding of the strategic marketing process of new product and service development for both large and small businesses. It will build a framework of practical knowledge for successfully overcoming real-world marketing challenges by creatively harnessing new opportunities including start-ups or supporting growth and innovation in established businesses.