24763 Omnichannel Marketing
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Credit points: 6 cp
Subject level:
Postgraduate
Result type: Grade and marksRequisite(s): ((24734 Marketing Management OR 24834 Marketing Decision Making) AND 24710 Customer Experience and Behaviour)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Description
Omnichannel strategy is the creation of seamless and integrated customer experiences across multiple channels and touchpoints. Students learn how to develop and implement omnichannel strategies that align with customer preferences and behaviours, including the design and management of effective business-to-business (B2B), business-to-consumer (B2C) and consumer to peer (C2C) channel relationships. By the end of the subject, students have developed the skills and knowledge to create and implement effective omnichannel strategies that enhance customer satisfaction, loyalty, and advocacy.