240834 Marketing in the Age of Technology6cp
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 24734 Marketing Management AND 24834 Marketing Decision Making
Successfully reaching customers is a business imperative and highlights the critical importance of the role Marketing plays in organisations. The rapid evolution of new technologies has radically changed how companies interact with customers and other companies.
Tomorrow's business leaders need to understand how to leverage marketing frameworks, concepts and insights to create and deliver value to stakeholders. This subject teaches students to evaluate data, insights and marketing methodologies to design and implement effective strategies in a world of constant change and developing consumer expectations.
Detailed subject description.