University of Technology Sydney

240701 Consumer Insights

There are course requisites for this subject. See access conditions.



This subject examines how and why consumers purchase and use goods, services and solutions. Through the examination of practical and real-world cases and examples, students develop an understanding of consumer behaviour frameworks. They can then apply their learnings to develop their own consumer insights.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.