SMJ08111 Marketing Research
This sub-major extends and develops research, analytical and interpretive skills that allow marketing analysts and managers carry out and evaluate practical and useful marketing research. It deals extensively with the research design and associated analytical tasks. Students undertaking this sub-major develop skills necessary for careers in analytical or research fields.
|24761 Data-Driven Insights||6cp|
|24772 Applied Research and Insights||6cp|
|24710 Customer Experience and Behaviour||6cp|
|24753 Customer Analytics||6cp|