University of Technology Sydney

SMJ08111 Marketing Research

This sub-major extends and develops research, analytical and interpretive skills that allow marketing analysts and managers carry out and evaluate practical and useful marketing research. It deals extensively with the research design and associated analytical tasks. Students undertaking this sub-major develop skills necessary for careers in analytical or research fields.

Completion requirements

24750  Marketing Analytics  6cp
24757  Marketing Data Analysis  6cp
Select 12 credit points of options:  12cp
24713  Marketing Channel Management in a Digital World 6cp 
24736  Marketing Communications 6cp 
24760  Pricing and Revenue Management 6cp 
24742  Product Innovation Management 6cp 
24707  Strategic Business Marketing 6cp 
24738  Strategic International Marketing 6cp 
24706  Strategic Services Marketing 6cp 
Total  24cp