University of Technology Sydney

SMJ08111 Marketing Research

This sub-major extends and develops research, analytical and interpretive skills that allow marketing analysts and managers carry out and evaluate practical and useful marketing research. It deals extensively with the research design and associated analytical tasks. Students undertaking this sub-major develop skills necessary for careers in analytical or research fields.

Completion requirements

24761  Data-Driven Insights  6cp
24772  Applied Research and Insights  6cp
24710  Customer Experience and Behaviour  6cp
24753  Customer Analytics  6cp
Total  24cp