University of Technology Sydney

C10359v3 Bachelor of Communication (Digital and Social Media) Bachelor of Creative Intelligence and Innovation

Award(s): Bachelor of Communication (Digital and Social Media) (BComm)
Bachelor of Creative Intelligence and Innovation (BCIInn)

UAC code: 609495 (Autumn session)
CRICOS code: 088069G
Commonwealth supported place?: Yes
Load credit points: 240
Course EFTSL: 5
Location: City campus

Overview
Career options
Course intended learning outcomes
Admission requirements
Course duration and attendance
Course structure
Course completion requirements
Course diagram
Course program
Other information

Overview

One of the first communication courses to focus on social media and digital technologies, the Bachelor of Communication (Digital and Social Media) at UTS ensures students become capable practitioners of the modern formats of digital communication. This rapidly evolving industry requires workers to be technologically literate, culturally aware, and innovative, with an ability to analyse and develop solutions to problems using digital media technologies. In the course, students are introduced to key debates around the role of social media as a communication tool, and its prevalence in day-to-day affairs. They also develop transferable, practical skills in social media management, user experience (UX) and user interface design (UI), and data visualisation and analysis.

Taking a transdisciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world.

Through case study analysis and applied learning, the Bachelor of Communication (Digital and Social Media) offers a comprehensive understanding of digital and social media as both a social phenomenon and future career pathway. Students focus on practical exercises to develop user engagement strategies, create prototypes for app development, and understand the intricacies of social media communication. By the end of the course, students will have built a sizeable portfolio of work to show to employers and assist their entry into a large job market.

By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of the combined degree also gain leading edge capabilities that are highly valued in the globalised world, including dealing with critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work on their own, across and between other disciplines. These creative intelligence competencies enable graduates to navigate across a rapidly accelerating world of change.

Career options

To increase career flexibility, students can add a second major from five of the other majors offered in the Bachelor of Communication, and build further skills and portfolios that equip them for a range of work options in media and communication. These courses give students practical and transferrable skills for the expanding media industries.

Careers in the growth area of digital and social media are far-reaching and present in many industries, from small businesses to large corporations, in both freelance and in-house digital marketing departments. Job options include social media manager, UX/UI designer, digital campaign manager, prototype designer, digital entrepreneur, digital marketing specialist, policy analyst, communications officer, and more.

By being creative thinkers, initiators of new ideas, scenario planners, global strategists, open network designers or sustainable futures innovators within their chosen field of study, graduates maximise the potential of their chosen profession, making them highly sought after graduates with the ability to identify and develop solutions to some of the most complex issues that face their disciplines and society.

Course intended learning outcomes

1.1 Act in a professional manner appropriate to communication industries
1.2 Apply theoretically informed understandings of communication industries to independent and collaborative projects across a range of media
2.1 Employ appropriate research and inquiry skills to independently gather, organise and analyse information across diverse platforms
2.2 Act as reflexive critical thinkers and innovative creative practitioners who evaluate their own and others' work
3.1 Communicate, explore, network and negotiate in ways that are inclusive of and mine for ideas from diverse disciplines
3.1 Demonstrate a strong awareness, knowledge of, and sensitivity to, diversity, equity and global contexts
4.1 Apply knowledge of Indigenous issues in professional practices and engage responsibly in communicating with and about Indigenous people and communities
5.1 Analyse and act ethically in the personal, political and professional contexts of civil society
6.1 Exemplify effective and appropriate communication in different communication industry contexts
6.2 Utilise digital literacy and production skills across a range of media
CII.1.2 Select, apply and evaluate various techniques and technologies for investigating and interpreting complex systems
CII.1.3 Discern common qualities of complex systems and model their behaviour
CII.1.4 Generate insights from the creative translation of models and patterns across different systems
CII.2.1 Recognise the nature of open, complex, dynamic and networked problems
CII.2.2 Explore the relevance of patterns, frameworks, approaches and methods from different disciplines, professional practices or fields of inquiry for gaining insights into particular problems, proposals, practices, contexts and systems
CII.2.3 Analyse problem situations or contexts from multiple disciplinary or personal perspectives and integrate findings in creative and useful ways
CII.2.4 Test the value of different patterns, frameworks and methods for exploring and addressing complex challenges
CII.2.5 Interrogate and generate ways to create value and evaluate outcomes
CII.2.6 Examine, articulate and appreciate the speculative or actual value of outcomes for different stakeholders, communities or cultures over time
CII.3.1 Communicate, explore, network and negotiate in ways that are inclusive of and mine for ideas from diverse disciplines
CII.3.2 Design, develop and apply appropriate team-based decision making frameworks and participate collaboratively in teams according to proposed intentions
CII.3.3 Use a range of appropriate media, tools, techniques and methods creatively and critically in multi- disciplinary teams to discover, investigate, design, produce and communicate ideas or artefacts
CII.3.4 Articulate often-complex ideas simply, succinctly and persuasively to a diverse team or audience
CII.3.5 Create environments to support inspiration and reflexivity so that inter- and trans-disciplinary practices can develop and thrive
CII.3.6 Recognise problems, challenges and opportunities that require transdisciplinary practices and assemble relevant teams to begin dealing with those problems, challenges and opportunities
CII.4.1 Identify significant issues, challenges or opportunities and assess potential to act creatively on them
CII.4.2 Work within different community, organisational or cultural contexts to design and develop ideas, strategies and practices for betterment
CII.4.3 Make decisions that recognise the humanity of others by engaging ethically and with sensitivity to the values of particular groups, communities, organisations or cultures
CII.4.4 Take a leadership role in identifying and working to address community, organisational or cultural issues, challenges and opportunities through innovation
CII.5.1 Imagine and design initiatives within existing organisational structures (intrapreneurship) or by building a new context (entrepreneurship)
CII.5.2 Explore and articulate the transformation required to create and implement innovation, with sensitivity to the creative destruction that this requires
CII.5.3 Identify required capabilities for realising an idea and create a venture team to achieve the aspirations of a particular innovation
CII.5.4 Communicate confidently and with diplomacy to influence essential stakeholders or decision makers and to achieve impact

Admission requirements

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

Admission to the combined degree is on merit according to the admissions policy for the Bachelor of Communication (Digital and Social Media).

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Course duration and attendance

The course is offered on a four-year, full-time basis.

Course structure

Students must complete 240 credit points consisting of 24 credit points of core subjects, a 48-credit-point major, a potential 48-credit-point second major, 24 credit points of electives and a 96-credit-point creative intelligence and innovation core.

Industrial training/professional practice

In the final year of the Bachelor of Creative Intelligence and Innovation, students can undertake between 6 and 12 credit points of internship (work experience) that relates to innovation within their research, career development or core degree specialisations. For students undertaking 12 credit points of internship, international internships may be negotiated.

This course involves significant industry engagement as part of the learning process. Students may be required to relinquish intellectual property when they opt in to certain industry-related experiences, particularly relating to internships and capstone projects.

Course completion requirements

STM91104 Communication core 24cp
MAJ09479 Digital and Social Media 48cp
CBK92062 Elective Choice 24cp
CBK92094 Second Major/ Electives 48cp
STM90839 Core subjects (Creative Intelligence and Innovation) 96cp
Total 240cp

Course diagram

Course diagram: C10359

Course program

A typical program is shown below.

Autumn commencing, full time
Year 1
Autumn session
54000 Citizenship and Communication   8cp
52680 Digital Media Industries   6cp
52681 Understanding Digital Audiences   6cp
Select 6 credit points from the following:   6cp
CBK92088 Stream choice 18cp  
July session
81511 Problems to Possibilities   8cp
Spring session
54001 Digital Literacies   8cp
52682 Digital Media Metrics   6cp
Select 12 credit points from the following:   12cp
CBK92088 Stream choice 18cp  
December session
81512 Creative Practice and Methods   8cp
Year 2
Autumn session
54002 Communicating Difference   8cp
52683 User Experience Research   6cp
52684 Digital Activism   6cp
Select 6 credit points from the following:   6cp
CBK92082 Second Major Choice 48cp  
CBK92066 Electives 30cp  
July session
81513 Past, Present, Future of Innovation   8cp
Spring session
52685 Working with Data and Code   6cp
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Select 12 credit points from the following:   12cp
CBK92082 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Year 3
February session
81514 Creativity and Complexity   8cp
Autumn session
52686 Digital Publishing for Apps   6cp
Select 6 credit points from the following:   6cp
CBK92082 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
July session
81515 Leading Innovation   8cp
Spring session
52687 Making Digital Impact   6cp
Select 6 credit points from the following:   6cp
CBK92082 Second Major Choice 48cp  
CBK92066 Electives 30cp  
Select 8 credit points from the following:   8cp
CBK92062 Elective Choice 24cp  
Summer session
81516 Initiatives and Entrepreneurship   8cp
81522 Innovation Internship A   6cp
Year 4
Autumn session
81531 Industry Innovation Project   12cp
Select 6 credit points from the following:   6cp
81521 Envisioning Futures 6cp  
81528 New Knowledge-making Lab 6cp  
Spring session
81524 Transdisciplinary Practice at the Cutting Edge   6cp
81532 Creative Intelligence Capstone   12cp
Select 6 credit points from the following:   6cp
81525 Innovation Internship B 6cp  
81523 Speculative Start-up 6cp  
81541 Research Proposal 6cp  

Other information

Further information is available from:

UTS Student Centre
telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222
Ask UTS