University of Technology Sydney

52682 Digital Media Metrics

6cp
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 54061 Digital Media: Marketing, Metrics and Data AND 58337 Engagement, Participation, Gamification

Description

This subject responds to the digital media industry's growing emphasis and reliance on data and metrics to better segment, target and understand audiences. In this subject, students learn foundational social media metrics and digital methods and their uses, while appreciating the ethical and equity issues resulting from measuring, analysing and using digital traces, particularly in response to Indigenous data. Students develop skills in data collection, analysis and reporting using technical reports, presentations and data visualisations to communicate their ideas.

Typical availability

Spring session, City campus

The subject is usually offered in these sessions. To confirm availability check the UTS Timetable Planner.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.