52682 Digital Media Metrics6cp
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 54061 Digital Media: Marketing, Metrics and Data AND 58337 Engagement, Participation, Gamification
This subject responds to the digital media industry's growing emphasis and reliance on data and metrics to better segment, target and understand audiences. In this subject, students learn foundational social media metrics and digital methods and their uses, while appreciating the ethical and equity issues resulting from measuring, analysing and using digital traces, particularly in response to Indigenous data. Students develop skills in data collection, analysis and reporting using technical reports, presentations and data visualisations to communicate their ideas.
Spring session, City campus
The subject is usually offered in these sessions. To confirm availability check the UTS Timetable Planner.
Detailed subject description.