University of Technology Sydney

21638 Event Creation Lab

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2025 is available in the Archives.

UTS: Business: Management
Credit points: 6 cp

Subject level:

Undergraduate

Result type: Grade and marks

Requisite(s): (21640 Event Management AND (21641 Event Sponsorship and Revenue OR 21664 Managing Risk and Opportunity) AND 21637 Event and Entertainment Contexts AND 21650 Event Promotion and Sponsorship)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 27345 Creating Event Experiences

Description

This subject examines various aspects of teamwork and leadership in the context of event design and management. The subject content includes a mix of theory and experiential learning as students work in teams to design, project manage and implement an event of their own creation. Finally, students use techniques of personal reflection to evaluate their teamwork and leadership experiences.

Subject learning objectives (SLOs)

Upon successful completion of this subject students should be able to:
1. Design and develop an appropriate event concept in response to a brief
2. Employ the key practices involved in the creation and programming of an event
3. Manage creative resources and personnel in the event development process
4. Evaluate teamwork and leadership techniques in the context of event management

Contribution to the development of graduate attributes

This subject aligns with the graduate attribute of professional and technical competence.

In this work integrated learning subject, students work in teams to create and stage a special event that has social impact. In a practice-oriented learning environment, students apply intellectual rigour and innovative problem-solving, teamwork and leadership skills, along with managerial capabilities and professional skills to design, project manage, and implement an event of their own creation. Finally, students use techniques of personal reflection to evaluate their teamwork and leadership experiences, and the development of work ready professional skills.

The subject also contributes specifically to the development of the following Program Learning Objective for the Event Management major:

  • Execute managerial capabilities and technical skills that are critical to professional practice in a specialised industry sector (4.1)

Teaching and learning strategies

Teaching and learning strategies include meetings, workshops, lectures and field visits. Content for this subject will be supported by the UTS Learning Management System. Formative feedback will begin in the first class with peer and tutor feedback on your event concept preparation work. Weekly feedback on event preparation tasks will be provided by your tutor throughout the semester.

Content (topics)

  • Interpreting the event brief
  • Design thinking – developing the event concept
  • Forming and leading the creative team
  • Working in teams – theory, practice and reflection
  • Leadership – theory, practice and reflection
  • Event risk management
  • Project management

Assessment

Assessment task 1: Event concept presentation (Group/Individual)*

Objective(s):

This addresses subject learning objective(s):

1

Weight: 20%
Criteria:

*Note: Late submission of the assessment task will not be marked and awarded a mark of zero.

Assessment task 2: Creating an event experience (Individual)

Objective(s):

This addresses subject learning objective(s):

2 and 3

Weight: 50%

Assessment task 3: Reflective essay (Individual)

Objective(s):

This addresses subject learning objective(s):

4

Weight: 30%
Length:

6 slides (plus cover slide)

Minimum requirements

Students must achieve at least 50% of the subject’s total marks.

Required texts

Allen, J., O’Toole, W., Harris, R. & McDonnell, I. (2011). Festival and Special Event Management (5th ed.). John Wiley and Sons: Queensland.