University of Technology Sydney

21650 Event Promotion and Sponsorship

Requisite(s): 24109 Marketing and Customer Value
These requisites may not apply to students in certain courses. See access conditions.



This subject examines the promotion and sponsorship of events and the relevant ethical and legal considerations. It introduces students to theories, concepts and skills required to promote events successfully. It also focuses on sponsorship as a promotional tool by covering sponsor fit; managing relationships; sponsorship evaluation process; etc. The subject integrates a range of case studies from small-scale events to mega-events to demonstrate how theory can be applied in practice.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.