21650 Event Promotion and Sponsorship6cp
Requisite(s): 24109 Marketing and Customer Value
These requisites may not apply to students in certain courses. See access conditions.
Anti-requisite(s): 27193 Event Marketing
This subject examines the promotion and sponsorship of events and the relevant ethical and legal considerations. It introduces students to theories, concepts and skills required to promote events successfully. It also focuses on sponsorship as a promotional tool by covering sponsor fit; managing relationships; sponsorship evaluation process; etc. The subject integrates a range of case studies from small-scale events to mega-events to demonstrate how theory can be applied in practice.
Detailed subject description.