21637 Event and Entertainment Contexts

Description

This subject provides students with an understanding of the historical, social, psychological and economic influences that shape the contemporary and future events and entertainment industries. Students develop an appreciation of the complex contexts that present event managers with, on the one hand, challenges to address in order to create successful events, and, on the other hand, opportunities to develop unique and meaningful event experiences. Students undertaking this subject should emerge with an understanding of the influences on event and entertainment industries, along with the ability to apply the range of skills and knowledge necessary to identify and manage the resultant challenges and opportunities as part of the overall event management process.