University of Technology Sydney

57213 Understanding and Engaging Audiences

Requisite(s): 72 credit points of completed study in spk(s): C04411 Master of Media Practice and Industry (Extension)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 57028 Research for Communication Professionals


This subject explores the importance and processes of understanding 'audiences' through formal quantitative and qualitative research methods. Students learn traditional, formal, informal and advanced research methods to identify and apply the most appropriate ways to understand audiences. These methods inform student understanding of audience interests, concerns, needs and communication preferences to develop evidence-based strategic communication. Methods include key informant interviews and content analysis. Students learn the value of integrating research into strategic communication projects for diverse organisations. They develop research, design and management skills through simulation activities and case studies.

Typical availability

Autumn session, City campus,
Spring session, City campus

The subject is usually offered in these sessions. To confirm availability check the UTS Timetable Planner.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.