57213 Understanding and Engaging Audiences8cp
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 57028 Research for Communication Professionals
This subject explores the importance and processes of understanding 'audiences' through formal quantitative and qualitative research methods. Students learn traditional, formal, informal and advanced research methods to identify and apply the most appropriate ways to understand audiences. These methods inform student understanding of audience interests, concerns, needs and communication preferences to develop evidence-based strategic communication. Methods include key informant interviews and content analysis. Students learn the value of integrating research into strategic communication projects for diverse organisations. They develop research, design and management skills through simulation activities and case studies.
Autumn session, City campus,
Spring session, City campus
The subject is usually offered in these sessions. To confirm availability check the UTS Timetable Planner.
Detailed subject description.