University of Technology Sydney

57213 Understanding and Engaging Audiences

8cp; To comply with health advice from NSW Health, the planned delivery of this subject for Spring 2021 has been adjusted. Activities scheduled for campus until the 27th of August (inclusive) are being moved online. Timetabled activities for the remainder of the session will be held on campus only if the public health situation permits face-to-face learning in available teaching spaces. Please log into Canvas and monitor your UTS email for the latest advice concerning subject delivery and assessment information.
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 57028 Research for Communication Professionals

Description

This subject explores the importance and processes of understanding 'audiences' through formal quantitative and qualitative research methods. Students learn traditional, formal, informal and advanced research methods to identify and apply the most appropriate ways to understand audiences. These methods inform student understanding of audience interests, concerns, needs and communication preferences to develop evidence-based strategic communication. Methods include key informant interviews and content analysis. Students learn the value of integrating research into strategic communication projects for diverse organisations. They develop research, design and management skills through simulation activities and case studies.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.