57808 Finding Insights for Understanding Audiences

8cp; face to face seminars (week 1 to 5, week 12); workshops (week 7 to 9); consultations (week 10 to 11); lectures pre-recorded online
Core

Postgraduate

Description

In this subject, students explore the processes of understanding audiences and generating insights through two communication research methods: key informant interviews and social media content analysis. These methods inform their understanding of audience interests, concerns, needs and behaviours to develop evidence-based recommendations for strategic communication. Students apply these methods to specific contexts and learn the value of integrating research into strategic communication projects to understand diverse audiences.

Typical availability

Spring session, City campus

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.