240700 Customer-Centric Marketing6cp
There are course requisites for this subject. See access conditions.
This subject examines how the connectivity and the availability of various technologies has radically changed the way companies interact with customers and other companies. They need to understand the myriad of customer touchpoints to develop customer-centric approaches to build, maintain and provide value. Within this context, this subject evaluates marketing frameworks and strategies to succeed in a world of constant change.
Detailed subject description.