240725 Emerging Technologies and Marketing

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Subject handbook information prior to 2025 is available in the Archives.

UTS: Business: Marketing
Credit points: 6 cp

Subject level:

Postgraduate

Result type: Grade and marks

Requisite(s): (240729 Digital Marketing Today AND 240710 Digital Consumer Behaviour) AND (( 42 credit points of completed study in spk(s): C04413 Master of Digital Marketing ))
These requisites may not apply to students in certain courses. See access conditions.

Description

Consumers, technologies, platforms and brands have converged. This subject explores how marketers can use emerging technologies to leverage and harness business growth. Topics include new technologies and how they are being utilised in marketing activities to enhance creative brand experiences and realise strategic business initiatives. The subject's focus is on incorporating relevant technologies to address a specific problem or an organisational opportunity.

Subject learning objectives (SLOs)

Upon successful completion of this subject students should be able to:

1.	Analyse a variety of emerging technologies used in marketing
2.	Explore the implications of emerging technologies for both marketers and customers
3.	Evaluate how fit for purpose a variety of emerging technologies are to marketing in different sectors
4.	Develop a potential application of a particular emerging technology for marketing in your sector

Teaching and learning strategies

This subject is taught fully online. Each week is self-paced through the learning management system. Students are expected to complete a range of different learning activities throughout the week. Activities provide opportunities to learn, apply and discuss the knowledge gained in a practical manner. Feedback is provided from both peers and teaching staff throughout the activities. Students are encouraged to actively provide feedback and interact with staff and students. Online “Zoom” sessions will be held throughout the subject to allow students to interact with staff and other students, ask questions and receive clarification and feedback.

Content (topics)

This subject examines a wide range of emerging technology and discusses their implications for marketing. Content includes topics such as: AI to XR; connected devices and the Internet of Things.

Assessment

Assessment task 1: Personal reflection (Individual)

Objective(s):	This addresses subject learning objective(s): 1 and 2
Weight:	15%
Length:	500 words
Criteria:	Clarity and completeness of the reflection Level and depth of insight

Assessment task 2: Essay (Individual)

Objective(s):	This addresses subject learning objective(s): 1, 2 and 3
Weight:	45%
Length:	1500-2000 words
Criteria:	Convincingness of rationale through the use of cases and evidence Level and depth of contrast and comparison to other emerging technology Clarity of expression

Assessment task 3: White paper (Individual)

Objective(s):	This addresses subject learning objective(s): 4
Weight:	40%
Length:	Please refer to Canvas for more information on the length of this assessment task.
Criteria:	Depth of Generative AI Utilization Evaluation of AI-provided ideas Idea improvement and development

Minimum requirements

Students must achieve at least 50% of the subject’s total marks.

Required texts

This a textbook-free subject. Readings are provided for each module.