STM90213 Marketing stream
The Marketing stream prepares students for further academic research or research in a marketing management profession. The coursework component provides in-depth knowledge of contrasting theories of marketing and expertise in a range of current research methods and analytical techniques. The thesis component involves original applied research in some disciplinary area of marketing.
|24903 Readings for Thesis in Marketing (Honours)||6cp|
|24770 Thesis in Marketing (Honours) 1||6cp|
|24771 Thesis in Marketing (Honours) 2||18cp|
|24902 Research Methodology and Data Analysis Techniques||6cp|
|24908 Research Design and Data Collection Techniques||6cp|
|24331 Marketing Analytics and Decisions||6cp|