24770 Thesis in Marketing (Honours) 16cp
There are course requisites for this subject. See access conditions.
This subject requires the student to produce a written thesis research proposal of about 6000 words that forms the basis of the research to be carried out in the subject. Students are allocated an academic supervisor from within the School of Marketing, with whom they meet regularly throughout their enrolment in the subject. The subject develops the student's competency in carrying out a critical review of the literature, choosing appropriate research methodologies, and the writing of the research proposal.
Detailed subject description.