24908 Research Design and Data Collection Techniques6cp
Requisite(s): ((24108 Marketing Foundations OR 24109 Marketing and Customer Value) AND 24202 Consumer Behaviour AND 24309 Marketing Research)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
This subject covers an advanced consideration of the management of the marketing research process, research designs, sources of marketing data, qualitative and quantitative data collection procedures, measurement, scaling and questionnaire design. It helps students develop advanced research skills that are critical to both knowledge generation in marketing theory and problem solving in marketing practice.
Autumn session, City campus
Detailed subject description.