SMJ08197 Marketing Principles
This sub-major is only available to students in the Bachelor of Science in Information Technology (C10148), Bachelor of Science in Games Development (C10229), Bachelor of Science in Information Technology Diploma in Information Technology Professional Practice (C10345), Bachelor of Science in Information Technology Bachelor of Arts in International Studies (C10239), Bachelor of Science in Information Technology Bachelor of Creative Intelligence and Innovation (C10327), Bachelor of Arts in Architecture (C10004), Bachelor of Property Economics (C10007), Bachelor of Design in Industrial Design (C10053), Bachelor of Design in Fashion and Textiles (C10055), Bachelor of Design in Interior Design (C10057), Bachelor of Design in Visual Communication (C10059), and Bachelor of Construction (C10214).
|24109 Marketing and Customer Value||6cp|
|24202 Consumer Behaviour||6cp|
|Select 12 credit points of options:||12cp|
|24205 Business-to-Business Marketing||6cp|
|24220 International Marketing||6cp|
|24306 Services Marketing||6cp|