University of Technology Sydney

SMJ08153 Strategic Communication

The sub-major of Strategic Communication is relevant for professionals seeking to advance their career to senior level or roles in corporate, government, political, organisational or marketing communication, advertising, or public relations. The sub-major equips students for managing communication practices in different operating environments, fostering stakeholder engagement and planning and designing integrated strategic communication campaigns. The world of public communication is dynamic and changing practices, challenges, and ethical concerns are explored in this sub-major.

Completion requirements

57214  Stakeholder Engagement  8cp
57210  Managing Public Communication  8cp
57215  Strategic Communication and Integration  8cp
Total  24cp