SMJ08153 Strategic Communication
The sub-major of Strategic Communication is relevant for professionals seeking to advance their career to senior level or roles in corporate, government, political, organisational or marketing communication, advertising, or public relations. The sub-major equips students for managing communication practices in different operating environments, fostering stakeholder engagement and planning and designing integrated strategic communication campaigns. The world of public communication is dynamic and changing practices, challenges, and ethical concerns are explored in this sub-major.
|57214 Stakeholder Engagement||8cp|
|57210 Managing Public Communication||8cp|
|57215 Strategic Communication and Integration||8cp|