57210 Managing Public Communication8cp
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 57024 Managing Public Communication Strategies
In this subject students gain an understanding of the management aspects of public communication.They explore barriers and challenges to ethical communication practices. In understanding the dynamics of client-agency relationships, they explore issues in and skills for managing client relations, such as taking a brief, writing proposals/reports, and keeping confidentiality.By critically analysing and applying different ethical perspectives on the selected cases, students understand the significance of ethics at every step of managing communication, from planning to implementation.In addition, by creating a Corporate Social Responsibility (CSR) campaign proposal for a client,students learn to adapt to stakeholder and public expectations to maintain a social licence to operate and to ensure sustainability.Students also learn the principles and tools of project management, such as scheduling, budgeting and measuring effectiveness of communication programs.Students review and discuss managing communication practices in different operating environments.By the end of this subject, students understand and are able to perform key tasks for managing communication teams, campaigns and projects.
Detailed subject description.